FOCISS a strategy tool for sustainable innovation1 Focusing Innovation Strategy for Sustainability a practice based approach for SME’s Jan Venselaar (FOCISS approach is in part based on the ‘DOSIT method’ developed jointly by TNO, HAN and Avans/Tertso)

FOCISS a strategy tool for sustainable innovation2 obstacles sustainability is a complex concept covering many issues there is no clear relevance for and connection with the own core business and activities long term developments are uncertain so risks and opportunities are vague  present decisions for innovations and changes are based on short term profit lacking longer term focus

FOCISS a strategy tool for sustainable innovation3 what a company needs clear understanding what sustainability really is with focus on:  its own role and interests  a limited number of key issues and the most sensible innovations fitting those to be able to  formulate a practical strategy for the future  give clear priorities for present actions and  commitment through the whole company

FOCISS a strategy tool for sustainable innovation4 Fociss approach Essential characteristics  not time consuming, not ‘complete’ the first way round  first sustainability issues and then innovation options  involvement of all departments of the company  using the available inside expertise, own information and insights  based on own ambitions and decisions  clear ‘system approach’ not just production level

FOCISS a strategy tool for sustainable innovation5 understanding role and interest Sustainable A society and thus an economy that can be sustained i.e.: on the long term maintained on a level that is, in principle, enjoyable for every person in this world Sustainability is a ‘system characteristic’ : the economic systems which exist to fulfil our needs will change technologically and organisationally  Which developments will occur because of that and how will they influence ‘your’ business operations?

FOCISS a strategy tool for sustainable innovation6 adapting at different levels 1 2 3

FOCISS a strategy tool for sustainable innovation7 business strategy sustainable business focus by stepwise zooming in role and interest areas of concern society and economy sustainable system transitions 1 selecting key issues optimal approach operational activities and products innovations 2

FOCISS a strategy tool for sustainable innovation8 stepwise approach to focus on priorities inventory of the position of the company and the ‘common’ issues in this industry: ‘sustainability mirror’ inventory of information and views through interviews with key personnel using a ‘matrix’ for total coverage of issues weighing of personal views by ‘forced rating’ workshops to exchange information and views, discuss options and determine priorities (3 times: sectors, issues and innovations) Fociss: practical set-up

FOCISS a strategy tool for sustainable innovation9 ‘Fociss inventory-matrix’ critical assessment of each area with relevant issues involved production chain and product life cycle sustainability aspects storage and transportproduction Steps Prosperity (Profit) value for company, society and other stakeholders People socio-cultural, personnel Planet environment, resources, ecology discarding, recyclingproduct use andmaintenancetransport and storageintermediate productsresource extraction criteria: - can it affect the business - short or long term - strategic and economic effect - effect on sustainability

FOCISS a strategy tool for sustainable innovation10 results done for 16 companies in various sectors (electronics, equipment, building, chemistry and food) 11 in chemistry and food processing most till issue level and only first inventory of possible innovations because most found priority setting on issue level sufficient possibly due to real awareness of possible impact on innovation strategy and the consequences of it at first just sympathetic for sustainable development it grew into real concern

FOCISS a strategy tool for sustainable innovation11 impact determines commitment socio- economic systems chain production system level impact and complexity / number of interconnected changes needed REACH biomass as resource environmental measures renewable energy sources biotechnology energy efficient products energy efficient processes market opportunities societal future needs process and application innovation novel processes new materials