A Better Disposable Camera EDSGN 100 7/13/12 By Brett Elgin, Mason Jacoby, Ben Lehman, Taylor Parks Presented to the shareholders of FUJIFILM.

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Presentation transcript:

A Better Disposable Camera EDSGN 100 7/13/12 By Brett Elgin, Mason Jacoby, Ben Lehman, Taylor Parks Presented to the shareholders of FUJIFILM

Table of Contents  Introduction  What makes a disposable camera?  Environmental Concerns  Market Research  Specifications  Comparative tables  Camera Modifications  Conclusion

Introduction  Disposable Cameras now fit a niche role  Re-engineering for marketability  Encourage environmentally friendly design  Boost sales

Camera Breakdown

Environmental Concerns  Most of camera is ABS plastic  Hydrogen Cyanide released on burning  Many go to landfills  Carbon compounds to atmosphere  One in five people do not have access to recycling facility

Eco-efficiency from fiscal 2005 to fiscal 2010

Market Research Survey 1Survey 2  Population of adults  Used mainly for special occasions  Most wouldn’t mind removing flash  Used because some are waterproof  Population of middle class Facebook users  Most against paying more  Flash unnecessary  Most preferred smaller sized camera

Specifications for the Consumer  Easy to use  Cheap  Eco-Friendly  Attractive

Possible Solutions  Make it digital  Target children with bright colors  Make it out of cardboard  Waterproof  Crank wheel for charging flash  Remove flash  Eliminate electronics entirely  More efficient design for less plastic  Packaging reduction

ABCDEFGH Digital Children's Camera Cardboard CameraWaterproofCrank Wheel Eliminate ElectronicsLess PlasticLess Packaging 1Ease of Use Cost Durability Attractiven ess Eco- Friendly Market Total: ABCDEFGH Digital Children's Camera Cardboard CameraWaterproof Crank Wheel Eliminate ElectronicsLess Plastic Less Packaging 1Ease of Use15% Cost20% Durability10% Attractiven ess15% Eco- Friendly10% Marketabli ty30% Total Rank Design Matrix

Solutions  Remove all electronics  Use less ABS for body  Redesign body  Less packaging

Conclusion  This is the camera that will:  Be profitable  Attract consumers  Be more sustainable

References  _all.pdf _all.pdf  ompany+banner2.JPG ompany+banner2.JPG    digital-camera1.jpg digital-camera1.jpg  content/uploads/2012/05/IKEA-Cardboard-Camera.jpg content/uploads/2012/05/IKEA-Cardboard-Camera.jpg  d_recycle.jpg d_recycle.jpg  content/uploads/2010/10/easy-button.jpg content/uploads/2010/10/easy-button.jpg