Mobile Phones and Social Networks Christopher Tsai
Overview Motivation Mobile Phones Social Networks Innovation Software Agents Technology
Scenario/Demo Imagine: It’s a nice day, and you want to play tennis You have a cell phone
Scenario/Demo You input into your cell phone, “I want to play tennis” Your phone replies: “I couldn’t find anyone who “plays tennis” but Chris said “I like to play basketball” would you like to contact Chris?
Mobile Phones Increasingly powerful mobile phones High computing capacity Smart Phones by Nokia and Motorola
Mobile Phones Ubiquitous Readily accessible Contact List Natural Social Network
Online Phenomenon Social Networks Friendster.com TheFacebook.com
Social Networks Friendster.com Widely known social network website connecting friends of friends to each other Appeared in New York Times
Social Networks TheFacebook.com Wildly popular network amongst elite college students Primary function is to meet individuals through common ground
Innovation and Synergy Smart Mobile Phones Social Networks
Enhanced Socialization Social Network enabled SmartPhones Appeal of online social networking Appeal of mobility
Enhanced Socialization Key Elements of Online Social Networks Common ground Searchability Friends of friends
Social Possibility Scenario “I like to play tennis” Friendly, social activity Athletic Outdoors Matches: “I like to play basketball” of a friend’s friend
Social Possibility Scenario “My dog is sick” Animals Health Matches: “I love dogs” or “I am a veterinarian” of friend’s friend
Technology Common Sense Searching Open Mind Common Sense Privacy Features Embarrassing Information Confidential Contacts
Technology Open Mind Common Sense Knowledge base of over 600,000 common sense facts Semantic network of 280,000 relationships
Technology Privacy: Embarrassing Information “Anna searched for “anyone want to watch the Star Trek marathon this weekend” “Would you like to make the statement ‘I like to watch Star Trek’ public to Anna?”
Technology Privacy: Contacts kept private Boss, Co-Workers, Family “Contact Alex, he may know someone who matches your request”
Conclusion Synergy Mobile Phone Computing Social Network Phenomenon Innovation: Social Network Enabled Mobile Phones Enhanced Socialization Technology
Questions