1 | BACKGROUND INFORMATION What business is your client in? How does his market work? How well known is the brand? Creative Brief Template | Filestage

What distinctions separate it from others? What does your client offer that is unique? Why do people buy your client’s product? 2 | UNIQUE SELLING PROPOSITION Creative Brief Template | Filestage

3 | CLEAR OBJECTIVES Creative Brief Template | Filestage Why does your client want to start this project? What does your client want to achieve? How do you want to measure the success?

Who are your client’s customers? What are their characteristics? What do they believe in? 4 | TARGET AUDIENCE Creative Brief Template | Filestage

5 | MARKET POSITION Creative Brief Template | Filestage What separates your client from their competitors? What is the position of its major competitors? How do the competitors stick out?

6 | DELIVERABLES Creative Brief Template | Filestage What are the right tools to reach the objectives? What products or services will you deliver?

7 | TONE OF VOICE Creative Brief Template | Filestage Think of your client’s brand as a personality: – If it were a person, what would they be like? – Try to come up with about 3 strong and distinct values.

8 | LIKES AND DISLIKES Creative Brief Template | Filestage Put together a mood-board – YouTube videos, Behance examples and Flickr photos What are the dos and don’ts?

9 | BUDGET Creative Brief Template | Filestage Present different budget options: – Explain the pros and cons of each option. – How the result will differ depending on the investment?

10 | TIMELINE AND MILESTONES Creative Brief Template | Filestage What are the deadlines and definite milestones What are the points of no return?