Case Study Leo Kassoumis Manager Cards and Consumer Banking Products Support Division VeriFone Confidential

VeriFone Confidential About Alpha Bank Alpha Bank, founded in 1879, is the second largest Bank in Greece With more than 550 Branches, Alpha Bank Group is also active in the international banking market, with presence in Cyprus, Romania, Bulgaria, Serbia & Montenegro, Albania, FYROM as well as in New York and London Alpha Bank won the Best Greek Bank award for the year 2005, by Euromoney organisation Alpha Bank is listed in the Athens Stock Exchange VeriFone Confidential

Alpha Bank Card Business A pioneer in: introducing payment cards developing acquiring network even before the booming of the consumer credit market in Greece The sole Issuer and Acquirer of all three major International Brands (Visa, MasterCard, American Express) The largest Issuer & Acquirer of Visa cards in the country Since 1995 the exclusive Issuer & Acquirer of American Express cards Comprehensive portfolio with a range of products for all customer segments Alpha Bank has a large acquiring network of more than 40.000 POSs called Alphalink VeriFone Confidential

Alpha Bank – Merchant Acquiring 1989 - Commenced card acquiring for Visa in Greece 1990 - Launch of Alphalink, the Bank’s proprietary POS terminal network servicing Visa cards with Verifone terminals 1995 - Commenced sole card acquiring for American Express in Greece 2001 - Commenced card acquiring for MasterCard - Achieved No.1 status in card acquiring (by volume) 2003 - First to launch Verified by Visa secure e-commerce - Agreement with Eurobank to share POS networks 2004 - First fully EMV compliant Olympic Games facilities on GSM and fixed line POS terminals 2005 - Development of the infrastructure for the smart, chip based XLS loyalty scheme called “BonuS” VeriFone Confidential

Alpha Bank & Printec - Verifone 1990 – The beginning of a successful cooperation The first customer of Verifone in Greece with Tranz family of terminals Alpha Bank with the help of Printec launched the first electronic data capture network in Greece (Alphalink) facing the following challenges: Completely new transaction environment to merchants requiring extensive training and efficient HELP DESK services Unstable communications environment mainly in the islands High communication costs Not efficient Terminal Management System Low speed terminals with apprx. 30 secs transaction time Floor limit environment with high fraud VeriFone Confidential

Alpha Bank & Printec - Verifone Working together – «ΜΑΖΙ» To resolve the communication issues, we have incorporated ALPHALINK to ALPHANET the Bank’s on line network TMS Acq. Host X25 Alphanet covering all Greece On line connection PSTN Local calls Lower costs Alphalink Terminals High Volume Environments (e.g. Supermarkets – Large retailers) VeriFone Confidential

Alpha Bank & Printec - Verifone Working together – «ΜΑΖΙ» To face the high fraud within the floor limit environment We introduced a very sophisticated hot file management: Hot files downloaded every night to the terminals To face the need for frequent upgrades of the application software: We designed and implemented a new Terminal Management System which became in the years to come a standard for the Greek market To improve in transaction speed and application efficiency: We migrated the network to an ISO 8583 environment VeriFone Confidential

Alpha Bank & Printec - Verifone Working together – «ΜΑΖΙ» Athens 2004 Olympic Games The first ever fully EMV compliant POS network in all Olympic venues Network of 650 Verifone Omni 3750 A 24/7 support plan established and executed to detail Olympic project has been the biggest EMV cross border interoperability test in history Successful rollout of EMV on Verifone terminals all over Greece VeriFone Confidential

Alpha Bank & Printec - Verifone Working together – «ΜΑΖΙ» BonuS High-tech multi merchant loyalty program based on the Welcome XLS platform, introduced in the Greek market by American Express and Alpha Bank Launched recently utilizing Verifone Omni 3750 and Vx510 terminals Great effort to integrate successfully the EMV application software with the XLS platform VeriFone Confidential

Major challenges for Greek Acquirers Multiple terminals per merchant, easy for the merchant to switch bank Merchant selects which terminal to use based on 2 factors: Lower discount rates Higher transaction speed Need to consolidate different terminal networks and lower the costs Cardlink – Alpha Bank, Eurobank, Diners Terminal reliability is key, together with back office systems reliability: Terminal Downtime can push merchant to switch to other bank Merchants easily get rid of slow or malfunctioning terminals VeriFone Confidential

Printec - Verifone Key strengths for Alpha Bank Efficient Local Support for HW & SW Product range Product Quality and Reliability Software flexibility Alpha Bank’s POS network 10.000 Tranz 460 terminals 8.000 Omni terminals Recently we placed an order for Vx510 terminals We are investigating the possibility of utilizing Vx610 WiFi terminals for special environments VeriFone Confidential

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