Build a New Member Engagement and Development Committee Pat Connelly, Chair, Member Engagement and Development Committee Alane Boyd, E.D., Intermountain Section

What is Engagement? Engagement = Relationship + Opportunity+ Action “It’s All Engagement…every membership inquiry, complaint, voic , or other message. Every website visit, page click, open and click- through…is engagement. Every online search that turns up AWWA or one of its products or services or initiatives…is engagement. Every forum where the issues that concern our members and industry are discussed is engagement.”

Why Engage Members? 84% of engaged workers believe they can positively impact the quality of their organization’s products. The number drops to 31% among disengaged workers. Engaging Members Gets Them Stuck on AWWA! Engaged members know the great value of being part of AWWA. The water profession has greater impact with more actively involved people.

Why Engage Members? Wouldn’t you rather offer an engagement opportunity to a current or prospective member instead of trying to convince them to stay or become a member? Wouldn’t that be more convincing to the current or prospective member? Wouldn’t that be easier to gain action by “recruiters” than trying to get them to sell membership alone?

Engagement & Your Doctor

Member Engagement Committee

Purpose Engagement and Retention of Members Identify the reasons Section attracts and maintains members Promote the value of AWWA Membership and Involvement Develop a “menu” of available engagement opportunities Engage members to engage other members (and even non-members)

Engagement and the Japanese Restaurant

Welcome New Members Send Welcome First month phone contact –Find out why they joined AWWA –Listen for interests –Introduce them to website & profile –Inform them of upcoming events –Suggest ways for the new member to get involved and volunteer (menu of opportunities)

During First Year of Membership Recognize members on the website Host the New Member and First Time Attendee Breakfast Identify new members at Conferences & Training

During First Year of Membership Measure 1 st -year member participation Prepare reports to the Board on 1 st -year retention and participation.

Promote Member Value to Keep Members Engaged Host the Membership Booth at Conferences. Develop Member Appreciation activity for Member Appreciation Week Recognize Engaged Members Prepare Thank You cards

Section Staff Responsibilities Work with committee to set annual goals and prepare budget Assist with the member database Prepare marketing tools Provide orientation and training on the Section and its member benefits/services Send Welcome Kits

Liaison and Coordination Social Media Committee Annual Conference Committee Midyear Conference Committee

Additional Things Set up a mentorship or buddy system Connect new members with their peers Implement a “Resume Review” at conferences

Questions?