Achieving a Circular Economy: How the Private Sector is Reimagining the Future of Business Nov 17, 2015 Presented by GreenBiz.com

Today’s Speakers Webcast Hashtag: #GrnBz Jennifer Gerholdt Director, Environment Program, U.S. Chamber of Commerce Foundation, Corporate Citizenship Center @USCCBiz4Good @JGerholdt Andrew Morlet CEO, Ellen MacArthur Foundation @circulareconomy John Ortiz Director- Product Stewardship, HP @hp Elisabeth Comere Director- Environment & Government Affairs, Tetra Pak, Inc. USA @TetraPak_NA_Eco John Davies Vice President & Senior Analyst, GreenBiz Group @GreenBiz Webcast Hashtag: #GrnBz

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THE LINEAR MODEL NO LONGER VIABLE Source:

A NEW SYSTEM APPROACH Source:

REIMAGINING THE FUTURE OF BUSINESS

Today’s Speakers Webcast Hashtag: #GrnBz Jennifer Gerholdt Director, Environment Program, U.S. Chamber of Commerce Foundation, Corporate Citizenship Center @USCCBiz4Good @JGerholdt Andrew Morlet CEO, Ellen MacArthur Foundation @circulareconomy John Ortiz Director- Product Stewardship, HP @hp Elisabeth Comere Director- Environment & Government Affairs, Tetra Pak, Inc. USA @TetraPak_NA_Eco John Davies Vice President & Senior Analyst, GreenBiz Group @GreenBiz Webcast Hashtag: #GrnBz

FOUNDATION PROGRAMME AREAS INSIGHT & ANALYSIS EDUCATION & TRAINING BUSINESS & POLICY COMMUNICA-TIONS & PUBLISHING Providing robust evidence about the benefits of the circular economy transition Inspiring learners to re-think the future through the circular economy framework Catalysing circular activities across the global economy Developing the conceptual framework and celebrating best practice FOUNDATION PROGRAMME AREAS

OTHER PARTNERS AND RELATIONSHIPS GLOBAL PARTNERS OTHER PARTNERS AND RELATIONSHIPS CE100 CE100 - SATELLITES CE100 AFFILIATES ACADEMIC AND OTHER EDUCATION PARTNERS WHO WE ARE WORKING WITH

CIRCULAR ECONOMY - MATERIAL COST SAVINGS VALUE

CIRCULAR ECONOMY – BROADER VALUE ASSESSMENT Growth Within: A Circular Economy Vision for a Competitive Europe Structural waste Contribution of emerging technologies Implications of rebound effects Potential for greater utility and decoupling Impact on profitability Impact on GDP and employment Impact on environment and economic resilience CIRCULAR ECONOMY – BROADER VALUE ASSESSMENT

CIRCULAR ECONOMY - VALUE & BENEFIT LEVERS

CIRCULAR ECONOMY – BROADER VALUE IMPACT

THE USA OPPORTUNITY AND CHALLENGE circular economy opportunity for the U.S. market, and key barriers and opportunities to mainstreaming the circular economy in the U.S THE USA OPPORTUNITY AND CHALLENGE

Today’s Speakers Webcast Hashtag: #GrnBz Jennifer Gerholdt Director, Environment Program, U.S. Chamber of Commerce Foundation, Corporate Citizenship Center @USCCBiz4Good @JGerholdt Andrew Morlet CEO, Ellen MacArthur Foundation @circulareconomy John Ortiz Director- Product Stewardship, HP @hp Elisabeth Comere Director- Environment & Government Affairs, Tetra Pak, Inc. USA @TetraPak_NA_Eco John Davies Vice President & Senior Analyst, GreenBiz Group @GreenBiz Webcast Hashtag: #GrnBz

Scaling the circular economy at HP Product design – designing out waste, materials use, upgradeability New business models – service-based solutions Reverse cycles – “closed loop” recycling, reuse and refurbishment Breakthrough innovation – disrupting global supply chains and manufacturing

HP PageWide technology Product design eliminates waste Uses up to 94% less supplies and packaging waste than comparable laser printers Reduces carbon footprint of printing up to 55% per printer Uses up to 84% less energy while printing and up to 25% less power overall1 than lasers in its class Prints up to twice the speed and half the cost per page of other color lasers Meets ISO specifications for use in cleanrooms 1 Using ENERGY STAR Total Energy Consumed (TEC) calculations.

HP Instant Ink New business models, including Internet-connected printing subscription services Printers generate up to 67% less waste per printed page than conventional business models Ink replacement cartridges automatically delivered when printer is running low on ink Used cartridges returned to HP and fed directly into “closed loop” recycling program Customers can choose from different monthly service plans based on pages printed Enables customers to save up to 50% on ink

HP “closed loop” recycling program Reverse cycle solution featuring cross-industry collaboration and upcycling Manufacturing new ink cartridges using returned cartridges and other plastics contributes to circular economy In five years, HP has helped divert on average more than 1 million water bottles per day More than 2.5 billion cartridges produced using over 3 billion bottles and 40 million hangers Recycled plastic has up to a 33% smaller footprint than virgin plastic Enables HP to reduce fossil fuel consumption by 54% and water consumption by 75%

“Closed loop” recycled plastic progression Recycled PET (rPET) Five year development; implemented in 2005 Recycled polypropylene (rPP) Three year development; implemented in 2013 Recycled high impact polypropylene (r2P2) Less than 12 months development; implementation began in 2014 More than 75% of HP inkjet supplies contain “closed loop” plastic Wave 1: rPET Wave 2: rPP Wave 3: r2P2

Keys to HP’s “closed loop” recycling success Innovation in recycling and RCP solutions With no precedent or roadmap, creativity and invention essential Partnering with innovative suppliers Collaboration with partners leveraged core competencies Patience and persistence through development process Management provided team time and resources for success

3D printing and HP MultiJet Fusion™ Technology Breakthrough innovation will transform supply chains and industries Additive manufacturing enables unique structural designs with no manufacturing waste Enable new part/service supply chains for other industries Exact supply and demand matching delivers ability to economically produce small quantities Analogy to digital print manufacturing with customized product options that reduce waste 1 Speed 2 Quality 3 Economics 4 Reliability

Summary – why circular economy? It is part of our DNA Leadership in products and services It makes good business sense Challenges Collaboration Disruptive innovation to transform other industries

Today’s Speakers Webcast Hashtag: #GrnBz Jennifer Gerholdt Director, Environment Program, U.S. Chamber of Commerce Foundation, Corporate Citizenship Center @USCCBiz4Good @JGerholdt Andrew Morlet CEO, Ellen MacArthur Foundation @circulareconomy John Ortiz Director- Product Stewardship, HP @hp Elisabeth Comere Director- Environment & Government Affairs, Tetra Pak, Inc. USA @TetraPak_NA_Eco John Davies Vice President & Senior Analyst, GreenBiz Group @GreenBiz Webcast Hashtag: #GrnBz

Protecting What’s Good About Tetra Pak: Protecting What’s Good “A package should save more than it costs” – Dr. Ruben Rausing

Developing and Deploying Best Practices 43% of 2014 supply was certified 100% of paperboard met controlled wood requirements

Recycling Alone Is Not Enough Expanding carton recycling while increasing share of renewable content Renewability Recycling A Better Packaging Choice Over 55% of US HH have access to carton recycling in 48 States Average 74% paper Green PE for caps Green PE for packaging coating EC/06.10.14

Innovation On the Front End

Advantages Long term business growth: Secured long term supply of resources, retailer pressure, consumer demand Better risk management: More reliable supply chain with less business disruption around supply of resources, better ability to manage costs and experience less price volatility. Brand equity and reputation: Ability to make an emotional connection with consumers as the awareness around resource scarcity grows; ability to meet climate change goals

The Way Forward Collaborative Approaches Common Understanding Consensus Collaborative Approaches Common Understanding

Today’s Speakers Webcast Hashtag: #GrnBz Jennifer Gerholdt Director, Environment Program, U.S. Chamber of Commerce Foundation, Corporate Citizenship Center @USCCBiz4Good @JGerholdt Andrew Morlet CEO, Ellen MacArthur Foundation @circulareconomy John Ortiz Director- Product Stewardship, HP @hp Elisabeth Comere Director- Environment & Government Affairs, Tetra Pak, Inc. USA @TetraPak_NA_Eco John Davies Vice President & Senior Analyst, GreenBiz Group @GreenBiz Webcast Hashtag: #GrnBz

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