Chris Robinson Travel Show Astral Radio, Research & Strategic Development Service.

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Presentation transcript:

Chris Robinson Travel Show Astral Radio, Research & Strategic Development Service

The Travel Show : #1 in its programming grid - The Travel Show is the most listened to commercial radio show in Montreal at 11am on Saturdays! Saturday, 11am-12pm Listenership profile The Chris Robinson Travel Sho Women generate 59% of the show’s listening hours. 89% are aged between 45 years and over. 41% are employed. 77% have an household income >$40 000/year (savings and other investments not included) Astral Radio, Research & Strategic Development Service Source: BBM Canada Radio Meter (Infosys), Fall 2012 (Aug 27 – 25 Nov), Montreal Anglo, Sa 11am-12pm, A2+, Profile based on listening hours, AMM / *FC, A2+ weekly reach.

CJAD ,000 consumers tune in each week* Bilingual 53% of listening hours are generated by women. Experience talks 90% are aged 35 years and over. Audience 38% also speak and understand french. A the Top of their Game 43% are employed. Power to Decide Listenership profile They are financially autonomous and independent. They have more time as well as the resources to enjoy life. Rational, they know what they want: inform them! Astral Radio, Research & Strategic Development Service Source: BBM Canada Radio Meter (Infosys), Fall 2012 ( August 27 – Nov. 25), Montreal anglo, Mo-Su 2a-2a, A2+, based on listening hours / *Full Coverage, weekly reach.

Adults Commercial Market Shares Montreal anglo Adults 45+ Astral Radio, Research & Strategic Development Service Source: BBM Canada Radio Meter (Infosys), Fall 2012 (Aug 27 – Nov 25) Montreal anglo, Mo-Su 2a-2a – commercial market shares based on listening hours.