mark a. greenfield Herding Cats web governance in higher education

Mark Greenfield Higher ed web professional, consultant, keynote speaker, futurist, uwebd overlord, lacrosse coach, tennis player, music lover, dog rescuer markgr.com twitter.com/markgr delicious.com/markgr

markgr.com/pseweb11

This is a work of fiction. Names, characters, places and incidents are the product of the author’s imagination or are used fictitiously. Ant resemblance to actual events, locales, or persons, living or dead, is purely coincidental Let me tell you a story …

#GirlsUnderTrees

HiPPO HIghest Paid Person’s Opinion

Fact or Fiction?

True or False Most college web sites are bad?

xkcd.com University Website

It’s Not Our Fault (most of the time) #PSEWEB

mark a. greenfield Higher Education: the toughest gig in all the web

The Tipping Point The web is now mission critical Higher Education is Getting Flattened

Flattened When the impact of the internet and globalization render and industry unrecognizable, and in many cases, obsolete

“Most institutions can no longer afford to be what they’ve become”

44% believe that waste and mismanagement significantly factor into increasing college costs

We will need to become ruthlessly efficient #PSEWEB

Moving Forward #PSEWEB

Too often, campus leadership views the web as a cost center rather than as a strategic asset #PSEWEB

Web Governance The authoritative administrative structures that set policy and standards for Web product management. It includes: The implementation of a Web Governance Framework The establishment of Web Policy The codification, implementation, and enforcement of Web Standards - Lisa Welchman

IT or Marketing

let there be web divisions

Institutional Strategy Web Strategy Content Strategy Social Media Strategy IT Strategy Communications Strategy

#PSEWEB Policies, by definition, are enforced. There are consequences when policies are not followed.

True Web Governance Establishes authority and accountability

True Web Governance Establishes authority and accountability Defines the role of all campus units as it relates to the web and establishes how they will support web efforts

True Web Governance Establishes authority and accountability Defines the role of all campus units as it relates to the web and establishes how they will support web efforts Involves senior leadership

True Web Governance Establishes authority and accountability Defines the role of all campus units as it relates to the web and establishes how they will support web efforts Involves senior leadership Involves line management

Web Services, Inc.

All reasonable requests will be completed in a reasonable amount of time Budget and Resources

Concluding Thoughts

Web Governance Is Your Friend

we’re going to undermine the underminers

Find the delicate balance between autonomy and accountability. #PSEWEB

The Key to Success #PSEWEB

Leadership

Management vs. Leadership #PSEWEB

“There is nothing so useless as doing efficiently that which should not be done at all.” - Peter Drucker

graduate from a production shop to a strategic shop #PSEWEB

2011: The Year of Web Governance (in Higher Education) #hewebgov

webgovernance.com Coming June 2011

#highererlive Sunday, May 22 7:00 pm

Thank You mark a greenfield markgr.com twitter.com/markgr delicious.com/markgr