Launch Mentor Clinics – Initial Ideas 10 th Feb

Topics Mentor Clinic : Objective Who are we targeting? What we will not do? What areas can we potentially cover? How will we interact with our audience? What mechanisms can we potentially use? Making Choices & Next Steps 2

Mentor Clinic : Objective 3 Providing Indian Software Product companies access to Ideas & Advice from the Right People The Ideas & Advice from the Right People are in generic, high impact areas that typical Software Product Companies would value

Mentor Clinic : Who are we targeting? 4 Existing, Already Setup Indian Software Product Companies And in those companies, Senior Execs : Founders, CxOs & Heads of Functions

Mentor Clinic : What we will not do 5 Getting into specific topics that are not relevant to a cross-section of the Software Product Company population We will not cover the details of whether there is need for Specific – – Products/Categories – Market opportunity & size – Technology/Platform choices & alternatives – Delivery model choices & alternatives

Mentor Clinic : What areas can we potentially cover? 6 Leveraging / Exposure to new technology developments/paradigms Product Management Best Practices Delivery Models Feature Prioritization Product Pricing Principles & Models Building Global Products Product Mgmt Enterprise Sales Best Practices B2C Sales Best Practices Leveraging Inside Sales Online interventions in the Sales Process Selling & Positioning offerings against Globally Established Majors Leveraging 3rd Party Distribution Channels Sales Strategies Role of Marketing & Importance of building a strong Brand Low cost, High leverage Marketing/Branding tools/tips Mistakes to avoid mis-spending on Marketing Role of Influencers: Leveraging Analysts, Press/Media, Trade Organizations Marketing & Branding Raising Money: Seed, Angel, Series A Managing Compliance (HR, Legal) Attracting & Retaining the Right Talent 101 Series : Finance, Legal, & Taxation Importance of MIS: Key indicators Tracking & Interpretation Cross Border Focus: Labour laws, Tax laws, Legal Implications Building a Business Understanding the fundamentals Best practices Putting to work: Code Theft, Trademarks, Patents Security & IPR Mgmt Enterprise / B2B: Market specific nuances across chosen themes (Selling, Consumer behaviour, Experiences, Things to know/plan for) Retail/B2C: Market specific nuances across chosen themes (Selling, Consumer behaviour, Experiences, Things to know/plan for) Market Knowledge

Mentor Clinic : What mechanisms will we use? 7 Broadcasts: – Access to Ideas from people who have strong, validated perspectives; – Format: Speaker(s) Panel Discussion Time-bound Q&A Periodic (Monthly?) Webinar or In-person Session Calendar/Roadmap published Attendance charged (?) mins Theme published Attendance solicited Interactive Clinics: – Access to People who have kind of been there, done that; – Format: Q&A with Panel with significant time allocation Periodic (Monthly?) In-person Session Roadmap published Attendance charged (?) Theme published online Attendance solicited Q&A collected upfront & on-prem also allowed Case studies selected to answer the typical questions & presented Panel available to address & answer mins Confluence Platform: – Access to a Forum to discuss specific topics on an on-going basis; – Format: Online Platform moderated by Experts On-going & Live always Housed in Product Nation Moderator Panel Identification, with Minimum Weekly Participation On Demand Fund Raise Pitch Review: – Conditions: Business Model Executed, Existing Customers, > 2(?) Cr. Topline – Conditional to relevant expertise availability – Format: Request based, Via Product Nation Adopt A Company Platform: – Putting Advisors/Mentors who will get deeply involved & maybe compensated together to Companies with specific Advisory/Mentorship requirements – Enrol potential Advisors/Mentors with areas of expertise identified – Format: Request based, Via Product Nation Platform to be Leveraged: iSpirt Website and Dedicated section on Product Nation

Mentor Clinic : Areas Deliberated 8 What do we start with – Ideas identification & Prioritization Choose Formats & Themes to focus on initially Build a Project Plan for Kick-off For scope chosen, Enroll appropriate experts/panels (2- 3 experts) for each theme Build a calendar around these themes for Broadcasting & Interactive Clinics, Across Cities Extend Product Nation platform to enable desired functionality Launch & Execute

Mentor Clinic : Next Steps 9 Decisions Made for deliberation & feedback of larger group – 3 Themes to start with (Based on ease of Advisor/Mentor access) Product Mgmt & Engg Sales Strategies – India Enterprise Customers Marketing & Branding – Indian Retail Customers – 2 Formats to start with Combine Broadcast + Interactive Clinic, Half day session on each theme Adopt A Company Platform to source companies with needs, Advisors/Mentors with gyaan & intent and enable a supply demand match-up – Location: Start with Bangalore & NCR Region Immediate Next Steps – Socialize this across larger group, Solicit & incorporate feedback – Mentor Clinic Working Group-1 Week – Identify a pool of advisors/mentors against the above themes – iSpirt Group – 1 Week – Build content for iSpirt & Product Nation websites for the Mentor Clinic Microsite – Mentor Clinic Working Group-2 Weeks

10 Mentor Clinic Working Group – Ashish Gupta – Avinash Raghava – Vivek Subramanyam – Others are free to express interest & join