BLDg45.com Boutique Team Members: Kelly Hirchag Juie Hsia Angela Lo Julie Thoren

Team member Roles Kelly Hirchag – Manager/Merchandiser Juei Hsia – Finance/ Human Resources Angela Lo – Buyer Julie Thoren – Marketing and PR Kelly Hirchag – Manager/Merchandiser Juei Hsia – Finance/ Human Resources Angela Lo – Buyer Julie Thoren – Marketing and PR

Mission Statement To provide fashionistas in the AMM department and outside the department with high fashion items corresponding to the latest fashion trends that they cannot find in local stores offered at the best price, best selection, and the best quality.To provide fashionistas in the AMM department and outside the department with high fashion items corresponding to the latest fashion trends that they cannot find in local stores offered at the best price, best selection, and the best quality.

Statement of the Problem No determined target market; kind of all over the placeNo determined target market; kind of all over the place No sales have been madeNo sales have been made Merchandise of bad quality/inexpensiveMerchandise of bad quality/inexpensive No marketing had been done to reach customersNo marketing had been done to reach customers PayPal Account wasn’t set up until Fall 2011 QuarterPayPal Account wasn’t set up until Fall 2011 Quarter New Website that just hasn’t gotten it’s start yetNew Website that just hasn’t gotten it’s start yet

Company Strategy The focus of this online venue is to continuously update the website with current merchandise, promote website merchandise to the fashion public through various social networking sites, and devise a system of order fulfillment including receipt of payment and shipping.The focus of this online venue is to continuously update the website with current merchandise, promote website merchandise to the fashion public through various social networking sites, and devise a system of order fulfillment including receipt of payment and shipping.

Proposed Activities Make changes to websiteMake changes to website Promotions via Facebook and TwitterPromotions via Facebook and Twitter Add new products for the quarterAdd new products for the quarter Advertising and promotion; offer special offersAdvertising and promotion; offer special offers Customer service any customers and fill ordersCustomer service any customers and fill orders Search new vendors/products, trends, and compare prices with competing online retailersSearch new vendors/products, trends, and compare prices with competing online retailers Use different marketing techniques to entice customersUse different marketing techniques to entice customers Create a look bookCreate a look book Forecast trends for Winter quarter and determine what should be boughtForecast trends for Winter quarter and determine what should be bought Change homepage, establish fulfillment proceduresChange homepage, establish fulfillment procedures Add new product, update trends, and promote via Facebook every weekAdd new product, update trends, and promote via Facebook every week Create new themeCreate new theme Create a trend presentation for the next quarterCreate a trend presentation for the next quarter Add items that would span the coming winter breakAdd items that would span the coming winter break bldg45.com Team’s Plan Professor Tucker’s Plan

Week 6 Uploading fur vests onto the websiteUploading fur vests onto the website Created a flyerCreated a flyer Changed the look of the website to be more colorful and “retail-oriented”Changed the look of the website to be more colorful and “retail-oriented” Received an from a customer about return policy for the storeReceived an from a customer about return policy for the store Increased traffic to the websiteIncreased traffic to the website No sales were madeNo sales were made Many students claim they “plan” to purchase and never actually doMany students claim they “plan” to purchase and never actually do Must find better marketing techniques to convince them to buyMust find better marketing techniques to convince them to buy SuccessesObstacles

Week 6 Deliverables

Week 7 Created two flyers and posted them around AMM and main campus Created an online survey and sent it out to all AMM students Created an mailing list to reach interested customers more efficiently Created a sales and inventory report detailing our results so far Generated no sales Feedback from our survey was negative, detailing we needed more products than 5 items SuccessesObstacles

Week 7 Deliverables

Week 8 Focused most of our efforts on the Holiday Bazaar and getting our booth ready with flyers, list, merchandise ready and available for customersFocused most of our efforts on the Holiday Bazaar and getting our booth ready with flyers, list, merchandise ready and available for customers Passed out flyers on main campus as wellPassed out flyers on main campus as well Holiday Bazaar was not a success and we did not sell anythingHoliday Bazaar was not a success and we did not sell anything Customers got to see our merchandise in person but were still reluctant to buy, slightly due to the lack of traffic at the eventCustomers got to see our merchandise in person but were still reluctant to buy, slightly due to the lack of traffic at the event SuccessesObstacles

Week 8 Deliverables

Finalized Results Our website at the end of the quarter after many changes, website at the end of the quarter after many changes, Created new ways to market our website by lists, creating surveys and receiving feedback, promotional offers such as free gifts, merchandise displays, etc.Created new ways to market our website by lists, creating surveys and receiving feedback, promotional offers such as free gifts, merchandise displays, etc. More buzz was created about our store; everyone knew about our merchandise and what we carried and we increased our product views higher than it’s ever beenMore buzz was created about our store; everyone knew about our merchandise and what we carried and we increased our product views higher than it’s ever been Yet we still ended the quarter at a loss because we generated no salesYet we still ended the quarter at a loss because we generated no sales

Sales Original Sales Goal: make at least one sale Actual Sales: $0 Net Sales: $0 Average Mark-Up: 40%

Forecasted Winter Trends Neutral and Pop Colors Neutral and Pop Colors Peter Pan Collars Peter Pan Collars Fur Coats and Fur Trimmings Fur Coats and Fur Trimmings Metallics Metallics

Metallics

Fur

Collars

Recommendations/Im provements Determine a solid target market and stick with itDetermine a solid target market and stick with it Create a mix of merchandise with bldg 45 boutique merchandise and a few higher quality itemsCreate a mix of merchandise with bldg 45 boutique merchandise and a few higher quality items Despite Professor Tucker’s recommendations, either upgrade on big cartel or invest in a different online storefront that will offer more products to be listedDespite Professor Tucker’s recommendations, either upgrade on big cartel or invest in a different online storefront that will offer more products to be listed Continue with various marketing techniques to establish a fan baseContinue with various marketing techniques to establish a fan base Invest in making weekly videos of the merchandise online and how to wear them, show new items, and introduce what’s to comeInvest in making weekly videos of the merchandise online and how to wear them, show new items, and introduce what’s to come

The End!