Marketing Mix Project Marketing I. Project Overview  Students divide into groups of 2-3 people  Design a new item for the BWHS School Store (may use.

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Presentation transcript:

Marketing Mix Project Marketing I

Project Overview  Students divide into groups of 2-3 people  Design a new item for the BWHS School Store (may use to complete design)  Apply the Marketing Mix to this new product  Create a PPT presentation to present to class

PowerPoint Guidelines  7 slides minimum: 1. Cover slide (product name & student names) 2. Agenda/overview slide 3. Product slide 4. Price slide 5. Place slide 6. Promotion slide 7. Conclusion/wrap-up slide  to

Frisbee Ms. VanDyke Cover Slide - example

Agenda Slide - example  The Marketing Mix:  New Store Product  Item Price  Item Location  Promotion

Product Slide – example (explain the product in detail)  Orange plastic frisbee  1 color print  Briar Woods Falcons

Price Slide – example (explain the pricing in detail)  cost (what we really paid for the shirt) $3.11  Retail (what we will charge for the shirt) $5.00  Profit (the difference of retail & cost) $1.89 Explain if customers would pay the retail price or not? (remember you want to get a 40% mark-up on retail items)

Place Slide – example (explain where the item will be sold)  School Store  Lunch sales  Games/events

Promotion Slide – example (explain the promotion in detail)  Morning announcements  Flyer online  Word-Of-Mouth  Contest

Conclusion Slide - example  Falcon Frisbee  $5  School Store  Morning Announcements  Frisbee Contest