Building Your Tree and Shrub Marketing Campaign

If you have a question, type it here! Webinar Semantics

Nicole Wise Holganix Head of Marketing Phone: EARTH ext. 300

Agenda 1.Why tree and shrub? 2.Who’s your audience? 3.Building your marketing campaign 4.Marketing campaign timeline 5.Marketing Tools 6.Q&A 7.Audience Polls

Question one: How many of you have attended a marketing webinar? “ “

Question two: How many of you currently offer tree & shrub apps? “ “

Tree & Shrub? Why

Average 10 – 30% sign up rate

Is your Audience? Who

1. Current customers 2. Have they signed up for other services?

Building a tree & shrub campaign

Outbound Marketing 1.Prepays to all customers for remaining balance 2.Prepays for tree and shrub applications only 3.Postcard campaign 4.Personal notes on invoices

1. Is your piece remarkable? 2. Keep it simple stupid! 3. Is your offer strong?

When you follow up with telemarketing, close rates increase.

Inbound Marketing 1. Newsletter 2.Blog it! 3.Social Media

Question three: Do you have a blog or social media network? “ “

1.Educate don’t sell 2.Act like you’re at a cocktail party

Campaign Timeline

Direct Mail Piece Telemarket Newsletter BlogSocial Media Week 1xx Week 2xxx Week 3xx Week 4xxx Week 5xx Week 6xx Week 7x

Marketing Tools

Recommended Tools 1.Holganix postcard, video, informational pieces 2.MyEmma.com 3.Automated Social Media 4.Tree and Shrub facts

Audience Questions: Type your questions in the Chat Box!

Conclusion Please take our survey! Look for a follow up with: – A recorded version of this webinar – Resources and information mentioned during the webinar

Nicole Wise Phone: EARTH ext. 300 Suzanne Longacre Phone: EARTH ext. 212