What is the Role of a Corporate University? EFMD - Executive Education Network - Sept. 15, 2000 __________________________________________________ What is the Role of a Corporate University? Bertrand Moingeon HEC Paris Graduate Business School Associate Dean for Executive Education
What is the role of a Corporate University? Corporate Training Center (80s) Training Programs Learning Programs Before/During/After Actionable Knowledge Corporate Learning Center (90s)
What is the role of a Corporate University? Web-Enabled Learning Hub (00s) Learning programs (with Distance learning) Neutral Arena (meetings + e-forums e.g. Company + Customers + Suppliers) Home / Communities of Practice Applied Research (K creation)
Learning Organization The Corporate University as the Hub of a Learning Organization Learning Organization Ability to innovate on a permanent basis, to deploy, leverage and enhance knowledge at all times = Source of sustainable competitive advantage
Corporate University as Learning Hub Challenge : Explicit and rigorous management of the Learning mix = Technology + K Portfolio + Structure + Culture