Module 4: Surveying The Real Estate Wholesaling & Finder System

Now that you have a pretty good idea of how the typical wholesaling business works, let’s take it to the next level and delve into the “amped-up version” of the wholesaling business.

And this is where things start getting interesting. I flip houses all across the county.

Yes, this can be a “virtual business!” With these methods, you can do this business…

…without talking to sellers… …without seeing the properties… …without talking to the buyers… …without going to closings… …and without using any of your own money or credit.

You can usually get all the deals you want (and more) in just about any market area you choose.

This system WORKS and it WORKS WELL. It starts with time tested, proven foundational wholesaling principals (from the last chapter) and then amplifies them with key elements of basic marketing and business systemization.

Let’s talk about the single most important factor to your success… Marketing is the single most important factor to your success as a real estate investor.

Without marketing, your wholesaling business has no leads. And without leads, no deals. Without any deals, you won’t have a business. Period.

So I’d say being a highly paid Real Estate Finder & Wholesaler is 95% about marketing.

I’ll even go so far as to say you should think of yourself as a marketer first and a real estate investor second — the more effective you are at your marketing, the more deals you’ll do. And the more deals you do, of course, the more money you’ll make. More about this later.

Push VS. Pull… What I’m referring to is a concept in the business marketing world called push-pull prospecting, which basically refers to two different ways of promoting something in order to reach a target market.

In push-marketing, you ‘push’ your content, product or service towards an audience who may or may not be aware of it. Typically you ‘push’ your way into situations in which you can try and make an impression and ask for a sale.

In pull-marketing, the customer ‘pulls’ your content or product towards themselves, because they are interested in learning more about it — you’ve presented a targeted message that resonates with them, and they feel compelled to respond by coming to you.

So while my other insurance agent colleagues were hitting the streets day after day, aggressively “pushing” around for new leads, I had my time- tested, proven marketing pieces doing most of the heavy lifting for me.

And when a prospect contacted me in response, he was already pre-qualified by my direct mail piece and is asking you for a potential solution to his life insurance problem.

Push VS. Pull Wholesaling… So if you were a “push” wholesaler, you’re out there hitting the streets or mining a list of some sort, hunting for something that “smells” like there might be a deal there.

Maybe you’re calling up Realtors, combing the MLS, driving through neighborhoods looking for run down houses — all “push” tactics that can get you deals.

But also a TON of work — work I frankly don’t have time for. It just doesn’t fit into my lifestyle — especially not when I know there’s a much more efficient way to extract deals from the marketplace.

That’s why I leverage direct mail to craft a “pull” wholesaling business, which draws motivated sellers to me like paperclips to a magnet. And that’s exactly why I want YOU to adopt the same philosophy.

So, let me ask you: Would you rather “push” your way around hunting for deals, or implement a system like mine where your elegantly crafted message “pulls” prospects to you, asking for relief from their house problem?

For me, the answer is obvious. I hope for you, too.

Here’s a quick bird’s eye view of the Real Estate Finder & Wholesaler System in a nutshell…

1.Mail lead-generation postcard to Absentee Owners (people who own houses they don’t live in). Or post an ad on CraigsList.

2.Absentee owners call the telephone number on the postcard I mail to them, leaving their name and contact info.

3.Mail lead-generation postcards to prospects to build my Investor-Buyers list. 4.Investor-Buyers opt-in at my “squeeze page” website (where they opt-in with their contact info).

5.Call back Absentee Owner leads, negotiate price and get property under contract. 6.Order BPO from BPO Agent. (More about this later.)

7.After I receive the report from the BPO Agent, renegotiate contract with Seller if necessary.

8.Offer the property under contract to my Investor-Buyers list. 9.Assign contract to Investor-Buyer.

10.Submit deal to Closing Coordinator. 11.Close on deal. 12.Get paid!

That’s the big picture perspective. In Module 5, we’ll look at each step in more detail.