1/26/2016 Production of the Kansas City Star, The Oregonian, Sacramento Bee and the Pittsburgh Post-Gazette 1 Community Engagement SOB POST

1/26/2016 Production of the Kansas City Star, The Oregonian, Sacramento Bee and the Pittsburgh Post-Gazette 2 Tapping bloggers Draw community bloggers under the newspapers’ online site. Increases interest in our site among those already blogging Gives bloggers a larger readership for their writing Expands the links to outside sites

1/26/2016 Production of the Kansas City Star, The Oregonian, Sacramento Bee and the Pittsburgh Post-Gazette 3 Recruiting the writers Promotional stories and ads in newspaper and on website Post information on Facebook and other social networking sites Promotional stories and ads in newspaper and on website Organize introductory session led by staff bloggers to explain concept, demonstrate best practices. Give freebie such as mouse pad.

1/26/2016 Production of the Kansas City Star, The Oregonian, Sacramento Bee and the Pittsburgh Post-Gazette 4 Visual page on site Photo of community bloggers Who am I? Bio Link to actual blog Blogger’s favorite links

1/26/2016 Production of the Kansas City Star, The Oregonian, Sacramento Bee and the Pittsburgh Post-Gazette 5 Creating the page Staff artist or page designer Intern or Consultant or professor

1/26/2016 Production of the Kansas City Star, The Oregonian, Sacramento Bee and the Pittsburgh Post-Gazette 6 SOB Post Bloggers Joe Smith Stay-at- home dad blogspot.c om Joe Smith Stay-at- home dad logspot.co m Joe Smith Stay-at- home dad logspot.co m Joe Smith Stay-at- home dad logspot.co m Joe Smith Stay-at- home dad blogspot.c om Joe Smith Stay-at- home dad logspot.co m Joe Smith Stay-at- home dad logspot.co m Joe Smith Stay-at- home dad logspot.co m Joe Smith Stay-at- home dad blogspot.c om Joe Smith Stay-at- home dad logspot.co m Joe Smith Stay-at- home dad logspot.co m Joe Smith Stay-at- home dad logspot.co m Joe Smith Stay-at- home dad blogspot.c om Joe Smith Stay-at- home dad logspot.co m Joe Smith Stay-at- home dad logspot.co m Joe Smith Stay-at- home dad logspot.co m

1/26/2016 Production of the Kansas City Star, The Oregonian, Sacramento Bee and the Pittsburgh Post-Gazette 7 Generating ad revenue Light fire under ad department Or Beg and grovel for attention from ad department Local content is prime spot for local businesses

1/26/2016 Production of the Kansas City Star, The Oregonian, Sacramento Bee and the Pittsburgh Post-Gazette 8 Assessment Measure traffic to main blog page Monitor requests to join the page Track letters to the editor and other feedback Monitor ad growth

1/26/2016SOB Post 9 Search Me SOB Post

1/26/2016SOB Post 10 Optimizing keyword searches By paying more attention to keyword use, we hope to get more attention from search engines, drawing traffic and expanding our influence.

1/26/2016SOB Post 11 Tricks of the trade Learn what keywords are and where to use them Train staff to use them in writing online heads and copy Search for synonyms for the word sex

1/26/2016SOB Post 12 Doing it Write snappier keyword heads on editorials, letters, opinion columns and blogs Do it regularly until doing so becomes automatic, routine Assign one staff member to handle this task

1/26/2016SOB Post 13 How’d we do? Check Omniture for baseline Monitor hits regularly Produce monthly report to show changes

1/26/ Neighborhood connections SOB Post

1/26/ Got a problem in your neighborhood? Chances are, neighborhoods in other cities have it too. Neighborhood Connections, a network of newspaper opinion web sites, can put you in touch with informed community leaders around the country.

1/26/ Call to action Post a description of your problem in this space along with your contact information. Information will be disseminated to our network of neighborhood leaders in ?? cities across the country.

1/26/ Why do this? Establishes connections among various news web sites Extends those connections to neighborhood leaders Makes our sites a valuable contact point for users Expands traditional role as community forum

1/26/ Value Ad revenue prospects aren’t clear but this continues a long-established tradition of public service