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Presentation transcript:

Confidential! Internal Energizer use only Best Practice Sharing example : Cross category merchandising project «STM» (placing in categories SCALES, TOYS, MEDIA) Objectives of the in store initiative: What has been measured? Sales value in each Account Providing category development via STM projects Challenges: Decreasing average bill as soon as there is high concentration of trading outlets Learning’s & ‘Hints & tips’: Close cooperation between NKA managers and merchandisers on day by day basis Exploring the assortment of gadgets from clients and battery types to them To find out new future trends of gadgets Trainings according to the trends of the market What you did to overcome: Maximum category increase like for like Investment & Resources: In frame of TM budget Confidential! Internal Energizer use only

Confidential! Internal Energizer use only 6 additional displays in SCALES, TOYS and MEDIA categories 6 additional displays at STM Confidential! Internal Energizer use only

Confidential! Internal Energizer use only 6 additional displays in SCALES, TOYS and MEDIA categories Confidential! Internal Energizer use only

Confidential! Internal Energizer use only 6 additional displays in SCALES and MEDIA categories Confidential! Internal Energizer use only

Confidential! Internal Energizer use only 6 additional displays in TOYS Confidential! Internal Energizer use only

Confidential! Internal Energizer use only +22% + 18% - 45% It allows to increase sell out till 45% like-for-like (depend on the chain) It allows to final consumer not to search a batteries after they buy toys, scales and media (mobile mice, weather stations etc.) Confidential! Internal Energizer use only