SIP- N- EAT BY KRE-ATE, LLC KASANDRA PRICE SPORT & MEDICAL SCIENCES ACADEMY HARTFORD,CT AGE 17
PROBLEM Handling Food Juggling Food Messy Embarrassing Wasting Food
A unique design Multi-tasks for you Saves you Multiple trips Cuts down on repetitive Spills Eat on the Go Unlimited Potential SOLUTION
A plate attached to the top of a cup with a straw in the middle Comes in a variety of colors Factory made Disposable or reusable The cup is the heaviest and the plate is proportioned around it DESCRIPTION
SIP-N-EAT’S MODEL Economics of One Unit Selling Price$15.00 Cost of materials $1.00 Cost of labor $.41 Other variable costs $0.00 Total COGS/ COSS$1.41 Contribution Margin $13.59 Definition of One Unit 20 Sip-N-Eat’s (1 Pack) Monthly Break Even Units $ = ≈ 16 Packs $13.59
MARKET ANALYSIS Total population of targeted geographic area Population of target market 223,947,800 Market size (based on survey) Target Market Size Market Statistics Industry Name: Paper and Food Services Annual Industry Sales: $90 billion 2,253,700 22,537 Description of Target Consumer DemographicsGeographics Adults over 18 and under 65 who buy Groceries for the home Connecticut PsychographicsBuying Patterns People who struggle with the handling of food People who like to eat on the go 60% of the people who took my survey buy paper/plastic plates and cups monthly
PROMOTION AND SALES PROMOTION Word of mouth Pop up Ads Website Lists Business Cards SALES Small Business Retailers Personal Selling Demonstrations Trade Shows
My competitive advantages 3 in 1 It allows you to have one hand free at all times Indirect Competition Dixie Gold Label SOLO Chinet Bakers & Chefs COMPETITION Direct Competition Party Plates with cup holders Trays
QUALIFICATIONS I have 3 years of Mechanical and Electrical engineering experience I have taken a Marketing class I manage the handling of food every day I have excellent communication skills
SALES PROJECTIONS Total Units 540 Total Units 540 Gross Revenue $8,100 Gross Revenue $8,100 Net Profit $3,964 Net Profit $3,964
STARTUP FUNDS ItemWhy NeededCost Manufacturing CostsFor first run of my product$20, PatentTo protect my product from getting stolen $9, LLCProtection over myself$ WebsiteTo Advertise$ Business CardsTo Advertise$10.00 Business PhoneTo place orders/communicateOwned ComputerTo make a website/communicateOwned Business CommunicateFree PayPalOnline business accountFree Total Startup Expenditures$29, Emergency Fund$14, Reserve for Fixed Expenses$ Total Startup Investment$44,973.00
CHANGING THE WORLD THROUGH OUR KREATIONS Thank you for your consideration of KRE-ATE, LLC Website is currently under construction