Selecting the Right Activities and Materials Campaign: Piti Bomb Holes Preserve Slogan: Piti Proud: I look out for Piti ( I take care of Piti) Color palette/scheme:

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Selecting the Right Activities and Materials Campaign: Piti Bomb Holes Preserve Slogan: Piti Proud: I look out for Piti ( I take care of Piti) Color palette/scheme: (max of 4 colors) #FAAB0B – yellow/orange #180F9B - blue #180F9B - white #83611F - brown Font types: Microsoft sans serif Piti Proud I look out for Piti Elements/character: Key words: Easy, fun, proud, local tradition “We’ve always taken care of our resources” - Fun= I love to see unique fish and I want to help support it’s habitat. (resource users) -Easy = I don’t need to do complex written documents to help out environment -Proud = wants to protect his home, family

Selecting the Right Activities and Materials Orange-spined unicorn fish

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Selecting the Right Activities and Materials Division of Aquatic and Wildlife Resources