Andrew Booth Retail Farmer! Future of CAP – Supply Chain.

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Presentation transcript:

Andrew Booth Retail Farmer! Future of CAP – Supply Chain

The Farms Westfield & Savock Farming 400ha 80% Arable 20% Grass Aberdeen Angus Stores to Finish Fattening Lambs 1 FT Labour unit Monitor Farm

The Store Farm & Coffee Shop The Farm’s Beef & Lamb Local Artisan Producers 50+ Local Suppliers 45 seater restaurant Special events 20 employees

Why Additional enterprise Making the farm sustainable Passion for food Dealing with the final consumer Niche Product Value Adding

Different Markets Farm Shop Food & Community Events Farmers Markets Internet & Mail Order Hampers Wholesale & Catering Other Speciality Retailers

Farmers Markets Internet & Mail Order

Other Speciality - Retailers Hampers - Wholesale & Catering -

Farm Open Days Gourmet Evenings School Trips Butchery Courses

CAP Reform & What it means Threat of supply Collaboration! Does not recognise retail High Value Niche v Low Value Commodity Continued Lip service to FGS

Farm Gate Values? What are they worth Who is monitoring them Where is the information Return on Your Investment

TheStore’s Future Collaboration? Expansion? Value Add? Increase Brand Awareness Exit Stratedgy ?