USA PAVILION &

EXPO MILANO SITE AMERICAN RESTAURANT USA PAVILION

EXPO 2015 = WORLD’S FAIR Theme: Feeding the Planet. Energy for Life Timing: May 1 st to October 31 st 2015 Participants: 142 participating countries + Corporate pavilions (e.g. Coca-Cola, Apple, …) Visitors: – million visitors expected (40% Italian) – 1 billion virtual visitors Audience: business, government delegations, public institutions, regulatory authorities, policy makers, consumers Importance: historical showcase of innovation and contribution to progress (e.g. light bulb, elevator, diesel engine, ice-cream, touchscreen, etc.) USA Pavilion: showcase innovation and responsibility as a core of America’s values

USA PAVILION

WHY ? Mohawk has been vetted by the State Department as one of the most innovative, respected and responsible companies reflecting the theme of the USA pavilion Mohawk is a respected worldwide leader in R&D and innovation Mohawk can help deliver exciting programming on innovation and sustainability, thanks to its GreenWorks program it can showcase innovative ways to recycle, reduce, reuse and renew Mohawk is a premium player in the B2B and B2C space reflecting the best standards of American companies

BENEFITS OF PARTICIPATION Displaying Mohawk’s products (e.g. laminate, tile, etc.) in the Pavilion’s facilities and showcasing other cutting-edge technologies, innovations and solutions (e.g. GenuEdge, ScratchGuard, UniClic Technology, SmartStrand, etc.) Invite important stakeholders to the pavilion’s VIP space for business meetings or receptions for smaller delegations Mohawk can help drive programming content for exhibitions, TED talks, conferences and seminars (e.g. sustainability issues) Engage with members of top European institutions and regulatory bodies to discuss policies and progress on the Transatlantic Trade and Investment Partnership (TTIP) Hosting technical conferences or roundtables to exchange the latest research and engage with the leading players in research, flooring, furnishing and interior design industry

BECOMING A PARTNER Partnership opportunities range from 1 to 5 million dollars depending on the level of involvement Partners committing by March 15 th will have the opportunity to meet with President Obama on March 27 th in the occasion of the signing in Rome of the USA’s Participation Contract with Expo 2015