Social Networking, Social Media, and Web2.0

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Presentation transcript:

Social Networking, Social Media, and Web2.0 Week 4

Lateral Thinking Puzzle “Acting on an anonymous phone call, the police raid a house to arrest a suspected murderer. They don't know what he looks like but they know his name is John and that he is inside the house. The police bust in on a carpenter, a truck driver, a mechanic and a fireman all playing poker. Without hesitation or communication of any kind, they immediately arrest the fireman. How do they know they've got their man?” ITEC333 Spr07 ITEC333 Fall07 http://www.folj.com/lateral/

Riddle Give me food, and I will live; give me water, and I will die. What am I? fire

Housekeeping Assignment #2 Next Week: Guest Speaker Due in Next Week Ian Glazer Burton Group (division of Gartner)

Lab Follow-Up

Conversational Marketing

Word of Mouth Marketing (WoMM) Conversational Marketing (CM)

Where it all started…

Six Degrees + CM = Relationship-Based Marketing Who is connected to whom?” Network-based Marketing: Using Existing Customers to Help Sell to New Ones (Knowledge@Wharton Jan 2007)

New Business Area (and New Research) “Sentiment Analysis” “Opinion Mining” “..tracks over 300.000 blogs, news, and media-sharing sites…to find brand mentions”

Hands-On in the Lab http://itec656.wikidot.com/cm Photo © Charles Darwin University 2005

Photo © Charles Darwin University 2005 Yelp Lab Photo © Charles Darwin University 2005