Introduction- Bajaj Motors World's third-largest manufacturer of motorcycles, the second- largest in India and world’s largest three-wheeler manufacturer. Present in over 50 countries all over the globe and are  holding a dominating presence in Africa, Latin America and South Asia. In 2011 the company sold about 85,000 with net sales of the company increased by 6.7% for Q1 FY14 to Rs 5,133 crore Export ration- 891,002 units in and an increase of over 15% in 2012-2013

Situation Analysis- SWOT Strengths Weakness Low cost Fuel efficient Bike share Safety Increase in student population Employment opportunities Low brand awareness High marketing costs Peoples perception E-bikes Fuel prices Government policies Opportunities Threats

P E S T Political- favorable trade relations Economic- employment opportunities Social- country’s demographics Technological- e-shopping, marketing, marketing research tool. Demographics: bajaj pulsar is target towards the college and post secondary students in canada.

Porters 5 forces Threat of new entrants Threat of substitute products Bargaining power of buyers Bargaining power of suppliers Competitive rivalry

Market Summary & Target Market Competitors - BMW, Ducati, Harley-Davidson, Honda, Kawasaki, KTM, Suzuki, Triumph, Victory and Yamaha. street bikes take up 64% of the market share. Target Market – college students and employed individuals between 22-60 years who are looking for an economically feasible mode of commuting. Positioning - street bike which is  economically cost effective and fuel efficient. Geographic- Ontario, Ottowa, Alberta & British Columbia

Marketing Objectives Bajaj Motors aims to penetrate Pulsar 200NS into the Canadian Low CC Street Motorcycle Market Its goal is to establish brand awareness and demand among its target audience. Reaching out and making the bike accessible and easily available to the target audience. One of their main objectives is to encourage sales and obtain a 15% market share by December 2015.

Marketing Mix Product Price Promotion Place

Product

Price Survival Maximum Current Profit Maximum Market Share

Place Manufacturing unit- Coloumbia Assembly - KTM warehouse, Ontario Distribution- KTM Showroom, Canada Consumers

Television Commercials Online advertising Tradeshows/events Promotion Television Commercials Online advertising Newspaper Advertisement Tradeshows/events Press Release

Contingency Plan Difficulties and risk Worse case scenario.