FTA Summit: Solving the Driver Shortage Job Perception & the Role of Technology Matt Hague Executive Director – Product Strategy EMPOWERMENT OF FLEET OPERATORS

Who are Microlise? Telematics platform provider Products across Fleet Performance, Journey Management, Proof of Delivery & HUMS 30 years old and privately owned OEM relationships with DAF, MAN, JCB and Tata Motors Microlise help our customers to reduce their costs and the environmental impact of their fleet operations. We achieve this by maximising utilisation, increasing efficiency, and improving economy and safety.

Technology in Transport

Some Quick Initial Research Age range and mix of respondents (300+ people)

Some Quick Initial Research Have you ever considered a career as a HGV driver?

Some Quick Initial Research Are you aware that a HGV Driver can use state of the art technology as part of their daily role?

Some Quick Initial Research Even if you wouldn’t want to be an HGV driver yourself, would the use of the state of the art technology more appealing?

Some Quick Initial Research Respondents view on whether different technologies would make the role of a HGV driver more attractive?

Some Quick Initial Research Would incentives and rewards based upon the quality of your driving style make a career as a HGV driver more appealing?

Conclusions 20% of respondents interested at some point in HGV career U25’s showed most interest Almost 62% of respondents said the use to technology to make their jobs easier would attract them Most popular was cameras and satellite navigation Initially the idea of having their driving style appealed the least until they considered being rewarded for their performance

Microlise Transport Conference 20 th May, The Ricoh Arena in Coventry 1,000 delegates Opportunity to: Hear from governing bodies/ industry associations Gain insight from leading operators Meet with vehicle manufacturers and suppliers Receive a comprehensive view of the transport industry Register at: