Mobile. A rapidly growing smartphone audience 49.8 million people own a mobile phone in the UK 73% of mobile phones in the UK are smartphones Smartphone.

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Presentation transcript:

Mobile

A rapidly growing smartphone audience 49.8 million people own a mobile phone in the UK 73% of mobile phones in the UK are smartphones Smartphone Ownership has grown 14% since December 2012 Source: comScore MobiLens, 3 month average ending December 2013

What do people use mobile phones for? 39% of mobile owners access news – that’s over 19m people Source: comScore MobiLens, 3 month average ending December 2013

Just over half of smartphone users access news Over 18 million Smartphone users access news on their phone That’s 51% of the smartphone audience Source: comScore MobiLens, 3 month average ending December 2013

Unique visitors accessing newspaper sites grew 40% year on year +40% YoY Source: comScore GSMA Mobile Media Metrics, December 2013 and December 2012

Newspaper page views have enjoyed significant growth year on year +63% YoY Source: comScore GSMA Mobile Media Metrics, December 2013 and December 2012

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