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Presentation transcript:

4/26/2017

Good News & Neutral Messages Chapter 08 Good News & Neutral Messages By Syed Maqsood Ahmed

Introduction A message that will receive a favourable or neutral reaction from your receiver/reader is usually easy to write. Because these kind of messages tells your reader something pleasant or offers useful information. These messages are generally organized by the direct approach- also known as good news plan.

Organizational Plan For Good News You can use direct approach, good news plan wherever your message can get a favourable or neutral response from your reader/ receiver.

Organizational Plan The organizational plan for favourable replies and neutral messages is as under First: Best news or main idea Middle: Explanation, with one or more of the following, when appropriate: all necessary detail, educational information, resale, sales & promotion. Last: Positive friendly ending, with a clear statement of action desired, motivation to action, willingness to help further, appreciation

Unpleasant Facts You can use the good news plan if your message is mainly good news or favourable reply but also has unpleasant facts. All Necessary Details (Five W’s) Educational Information (Exp: Medicine) Resale Material (Readers Benefits) Sales Promotion (Customer Services)

Favourable Replies To help goodwill, a progressive organization replies to all reasonable requests courteously, helpfully & promptly. The following kinds of letters & memoranda you can organize with this plan. Answering Inquires Granting Requests for Adjustment Approving Credit Acknowledging Orders Granting Favours & Other Requests Job Acceptance Letters Goodwill Messages: appreciation, Congratulation, & Condolence letters.

Neutral Messages In neutral messages unsolicited messages– specifically, announcements & transmittals. Announcements of good or neutral information should follow the good-news plan The main idea should come first Followed by an adequate explanation & Ending that is pleasant & positive.

Neutral Messages Announcements about: Sales & Events Procedures, policies & responsibilities Honors & activities of people. Transmittals

Transmittals A transmittal is a letter or memo that simply sends a document to a reader. The main purpose of a transmittal is to transmit something which is usually mentioned in the first paragraph. Transmittals also called covering letters have many uses They range from 5 to 10 lines short notes.