Formulation of PR / business plans

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Presentation transcript:

Formulation of PR / business plans How to Write a Comprehensive Public Relations Plan The PR plan is one of the most important documents you will produce in your career. There are a number of elements in an effective PR proposal presentation of which you must be aware of. Begin each section with the appropriate subheads: Each of these elements are vital. Each plays an important role in building a logical, well-planned proposal.

Letter of Transmittal Executive summary Situation analysis Assumptions Problem & consequences Campaign goal Audience identification & messages Audience objectives

Strategies Communication tactics Schedule Budget Evaluation plans Pertinent research Communication samples

How to write a business plan Step 1: the cover Step 2: plan objective Step 3: business profile Step 4: market profile Step 5: competition profile Step 6: location, facility and management Step 7: management profile

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