Propaganda

Definition of Propaganda information, ideas, or rumors deliberately spread widely to help or harm a person, group, movement, institution, nation, etc. the particular doctrines or principles propagated by an organization or movement.

In other words Propaganda uses select information to promote ideas, humor, rumors, advertisement, lies, and disinformation to a large number of people.

Propaganda Uses Loaded words - using words whose connotation is generally accepted by the audience as positive (or negative) in order to create a subconscious association. Self-appeal - selling an idea based on human desires for such things as comfort, acceptability, pleasure, security, religious or philosophical ideals, health, personal appearance or beauty, sex appeal, or social status.

Propaganda Uses Name-calling - attaching derogatory labels. Glittering Generalities - using vague words or ideas to make something acceptable. Testimonial - getting a well-known person to endorse another person, product or idea. Picture-perfect - creating a photograph or drawing which presents the desired image.

Propaganda Uses Plain folks, common man - candidates going out of their way to appear to be 'just like us.' Card-stacking- showing only the good/bad side of anything. Bandwagon - convincing people that everyone else is doing the same thing. Half-truths - using a germ of easily perceived truth makes the validity of the entire package more acceptable.

There are more techniques to be learned. See the internet for more examples.

Examples Drugs Animal Rights Drinking and Driving War Crime Education Internet Terrorism Abortion Environment Free Speech Gun Control

Self-Appeal

Loaded Words

Perfect Picture

Testimonial

Fear/Subliminal Messages

Testimonial

Plain Folks

Activity Create your own propaganda ad using the magazines provided in class. Your message must be creative and persuasive. It must also convey a central meaning. On the back write out what type of propaganda technique(s) you used. You also need to include if you used ethos, pathos, or logos in your advertisement. Each ad will be worth 2 major grade extra credit points to be used towards your Animal Farm Test. You may create up to 4 ads (8pts).