How to Buy a Diamond Prestige Jewelers Sales Meeting Sales Presentation Katy Runt Period 8 04/23/10 2p1-diamonds

 Cut  Refers to a diamond’s reflective qualities, not its shape  Angles and number of facets determine how diamond reflects light In well-cut diamonds, light enters the top, reflects from one side to the other, and exits out the top. In poorly cut diamonds, light enters from the top and “leaks” out the bottom.  Clarity  Refers to a diamond’s flaws (or inclusions) Internal air bubbles Surface cracks  Diamonds range from Flawless (no inclusions) to Included 3 (flaws visible to the naked eye)  Color  Refers to a diamond’s color Colorless is the most valuable, reflecting the most light  Graded on alphabetical scale from “D” (colorless) to “Z” (traces of yellow or brown) Fancy color diamonds do not follow this rule (i.e., blue, yellow, pink diamonds)  Carat  Refers to the unit of weight by which a diamond is measured  The greater the carat weight, the more expensive the diamond (all other characteristics being equal)

 Microscope/Loop  A microscope or jeweler’s loop (10x magnifying glass) will show any inclusions in a diamond  Diamond Tester  Uses light to verify that the diamond is real  Does not guarantee quality of stone, just authenticity  Certification  Certifies the quality of a diamond  Certificates should come from a reputable source  Certificates could cost up to $200

 Filled with glass to enhance clarity  Treated with heat to enhance color  Used to turn yellow or brown diamonds into fancy-colored  Color may change over time  Painted for color to offset yellow color  Wears off quickly  Easily detectable

 Care for diamonds so it does not scratch or damage  They are very brittle and can crack  Store separate from other jewelry  Clean diamonds  Use a jeweler’s polishing cloth or take it to your jeweler