MEDIA & COMMUNICATIONS
More than 800 million Facebook users Over 100 million Twitter users 64 million LinkedIn users in North America alone 1 in 3 texters would rather text than talk 20% of year olds read the newspaper 31% said they didn’t get news at all yesterday 64% of Americans stream mobile video at work 56% of college students would decline job offer if they banned social media in workplace 44% of companies track employee’s social media use in AND out of the office MEDIA STATISTICS
Americans on average spend a total of 38 hours watching TV per week In the past year and a half Americans have added 2 more hours of TV per week Sent/received ½ Trillion more texts Spent 1.3 more hours online per week MEDIA USAGE
SOCIAL MEDIA: FACEBOOK
Constructing Identity Personal Identity vs. Social Identity Revealing your real identity Facebook & Interpersonal Communication Me vs. I Social Landscapes Facebook leads to narcissistic tendencies Use results in lower grades SOCIAL MEDIA: FACEBOOK
Pros Business promotion Deals Celebrities News & Information Friends & Family Cons Over tweeting – “TMI” Bad image SOCIAL MEDIA: TWITTER
Pros The social networking sites allows customers to give out promotions and deals. Companies can increase their business. Customers are benefited with purchases. Good way of connecting with others. Cons Security issues Using the check in system allows people to know where you are. SOCIAL MEDIA: FOUR SQUARE
PUBLIC RELATIONS Through media, we can now communicate directly with the public. No longer a “wall” between organizations and the public Big Benefits: Cheaper than advertising Potential for larger reach In the old days how would you communicate with the public directly?
Old School TacticsNew School Tactics Newsletter or letters /e-newsletters Flyer /BrochureWebsite and blog posts ReportsWeb video (YouTube, etc.) Host an eventFacebook news feed/wall Give a speech/presentationTweets Position papers/reports Mobile apps/alerts OLD AND NEW **Both schools still exist and each have their time and place.
OLD AND NEW Old Days: Conduct focus groups Conduct in-depth interviews Surveys (telephone or in-person) Content analyses of media clips Secondary data (reports, etc.) Informal research (customer feedback, employee comments, etc.) Old Days: Conduct focus groups Conduct in-depth interviews Surveys (telephone or in-person) Content analyses of media clips Secondary data (reports, etc.) Informal research (customer feedback, employee comments, etc.) Today: Track search query/interest data (Google Trends/Insights) Track website traffic (Omniture, Webtrends, Google Analytics) Track conversations on Twitter, Facebook and other social networks Monitor comments, post to blogs, brand communities, etc. Today: Track search query/interest data (Google Trends/Insights) Track website traffic (Omniture, Webtrends, Google Analytics) Track conversations on Twitter, Facebook and other social networks Monitor comments, post to blogs, brand communities, etc.