Thinking About Psychology: The Science of Mind and Behavior Charles T. Blair-Broeker Randal M. Ernst.

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Presentation transcript:

Thinking About Psychology: The Science of Mind and Behavior Charles T. Blair-Broeker Randal M. Ernst

Observational Learning Module 17

Albert Bandura and Observational Learning Module 17: Observational Learning

Observational Learning Learning by observing and watching others (the model)

Model In observational learning, the person whose behavior the subject watches and imitates

Modeling The process of observing and imitating a specific behavior

Albert Bandura (1925- ) American psychologist who has done major studies in observational learning Studies the consequences a model has on subjects Bobo Doll experiments

Bobo Doll Experiments Children watched an adult model show aggressive behavior toward a bobo doll Three experimental conditions: –The model was praised. –The model was punished. –The model received no consequences for the aggressive behavior. –bobo doll experimentbobo doll experiment

Vicarious Learning Learning by seeing the consequence of another’s behavior

Modeling Requirements Bandura suggests four requirements for effective modeling to occur: –Attention –Retention –Ability to reproduce the behavior –Motivation

Bobo Doll Experiment

Bandura’s Bobo Dolls Insert “Bandura’s Bobo Doll Experiment” Video #11 from Worth’s Digital Media Archive for Psychology. Instructions for importing the video file can be found in the ‘Readme’ file on the CD-ROM.

Observational Learning in Everyday Life Module 17: Observational Learning

Antisocial/Prosocial Behavior Antisocial behavior - negative, destructive unhelpful behavior Prosocial behavior – positive, constructive, helpful behavior Both types of behavior can be modeled effectively.

Observational Learning of Violence From the Media Module 17: Observational Learning

The End