a Case Study SMS How UTI Mutual Funds achieved 25% online revenue with Multichannel ( +Mobile) marketing

at UTI Mutual Funds Meet the Digital Marketing Head CASE STUDY OF

Wants to devise an strategy to PROMOTE AND DRIVE SALES for their latest NFO offering *New Fund Offer (NFO) CASE STUDY OF

however... CASE STUDY OF

Traditionally people don’t buy mutual funds online and prefer to buy through offline medium CASE STUDY OF

So if they don’t convert (invest) through , how does help? CASE STUDY OF

mostly to create the buzz NFO CASE STUDY OF

In a market flooded with many similar products …but also to… CASE STUDY OF

and.. Influence purchase decisions CASE STUDY OF

I need a good strategy CASE STUDY OF

…and the program was designed netCORE experts got to action.. CASE STUDY OF

with an innovative idea of multichannel targeting and retargeting Investors and Distributors CASE STUDY OF

about the NFO Call from UTI Customer Care on NFO details Customer now well informed about the product Purchases online Ignores Clicks CASE STUDY OF

about the NFO Call from UTI Customer Care on NFO details Customer now well informed about the product Purchases online about the NFO Gentle SMS reminder to check z Z Z 2 nd (reminder to open) Ignores Clicks CASE STUDY OF

about the NFO Call from UTI Customer Care on NFO details Customer now well informed about the product Purchases online about the NFO Gentle SMS reminder to check z Z Z 2 nd (reminder to open) Ignores Clicks CASE STUDY OF

about the NFO Gentle SMS reminder to check z Z Z Call from UTI Customer Care on NFO details Customer now well informed about the product Purchases online 2 nd (reminder to open) z Z Z Gentle SMS reminder to check Lead drop Ignores Clicks CASE STUDY OF 3 nd (drives urgency)

about the NFO Gentle SMS reminder to check z Z Z 2 nd (reminder to open) Call from UTI Customer Care on NFO details Customer now well informed about the product Purchases online 2 nd (reminder to open) z Z Z Gentle SMS reminder to check Lead drop Call from UTI Customer Care on NFO details Customer now well informed about the product Purchases online Ignores Clicks CASE STUDY OF 3 nd (drives urgency)

about the NFO Gentle SMS reminder to check Call from UTI Customer Care on NFO details 2 nd (reminder to open) Gentle SMS reminder to check 3 nd (drives urgency) Customer now well informed about the product Purchases online Lead drop Ignores Clicks CASE STUDY OF

creative - Brand positioning - Easy to follow call-to-actions Time Optimization User behavior analyzed and sent between 10 am-12 pm when they were most active Subject line Optimization Short subject line + Personalization (Split A/B test performed) CASE STUDY OF

Has it benefited? CASE STUDY OF

Results Reminder notification to check saw a phenomenal above industry open rate of 10.77% for distributors and 5.98% for investors. Systematic multichannel targeting and retargeting approach achieved % higher response from investors and 97.2% from distributors (as against sending a single er) The promotion contributed to 25% of the total online sales (Source: Client) Open rates of Mutual funds Industry are 6% (Source: netCORE) CASE STUDY OF

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