“LIKE” THIS! Better ways to improve your college social media presence, if you have one..and getting up to speed if you don’t! Presenters: Ajana Wilkinson and Gene Rogers

GOALS FOR THE PRESENTATIONS 1 Types of social media 2 Types that best work for aid (IMO) 3. Content 4. Schedule post 5 Living in a Hashtag world 6. Privacy/security 7 Do what your comfortable with 8 Discussion!...what do YOU do??.

TYPES OF SOCIAL MEDIA 1. Myspace…it’s old news…but..hey..it did get this train going..so wanted to mention it..but..not worth looking at right now 2. Facebook- Still very popular…you can posts pictures, vids and text… 3 Instagram- climbing up the ladder in popularity..pictures, vids and text 4. Twitter- Mostly text only…140 character…(my fave for aid) 5 Youtube- videos-

Don’t Drop the Ball IT’S A BIG PART OF HOW STUDENTS GET INFORMATION 5

C’,MON EVEN THE POPE HAS A TWITTER ACCOUNT! Social media is not going away! Get on the bus!

I USE TWITTER AND INSTAGRAM Don’t feel like you have to do it all! Start slow and build if you choose too Here I am “IN ACTION!’

TEXTING AND Are your students still looking at s?...how bout texting?... Let your students know that they need to keep tabs on !. That has worked for us!

CONTENT 1. Deadlines 2. Specific college news 3. State financial aid news 4. National FA news 5 Advocacy efforts 6 Light hearted info from time to time

@MOLLOYFINAID

WHERE TO FIND CONTENT? Follow other social media accounts DOE HESC Higher Ed sources Other accounts from your own campus

MAKE IT LIGHT HEARTED All about the FAFSA and the TAP.. Custom videos Custom memes (best for instagram)

HOT RIGHT NOW! Live streaming information Since it’s hot…just something to get the student’s attention

LIVING IN A HASHTAG WORLD Yes…I still called it a Pound sign until recently Great way to search a topic! Great example is #Fachat

HOW TO SCHEDULE SOCIAL MEDIA POSTS!

PRIVACY/SECURITY Don't forget about privacy settings. You use them on your personal profiles, do the same at work.. Taking care of the privacy settings also includes protecting your passwords. Only give passwords to those a select few and choose a password that would be hard to guess. Also, use capital letters, numbers and characters within your password.

DO WHAT YOUR COMFORTABLE WITH! Social media platforms should be nice additions. Don’t stress..do what you’re comfortable with.

DISCUSSION??

SPECIAL THANKS Special thanks to Erika Cox (University of Texas) and Tony Sozzo(NYMC) for some of the information in this presentation