Mobile Advergaming. You feel passive In front of the screen Advertising 1.0 Intrusive & Earth Destruction Inappropriate: ‘Injection of plastic and metal’

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Presentation transcript:

Mobile Advergaming

You feel passive In front of the screen Advertising 1.0 Intrusive & Earth Destruction Inappropriate: ‘Injection of plastic and metal’

Market for rich media advertising on mobile will reach $2.79bn by 2012, with global mobile TV advertising accounting for the lions share at $2.44bn (Screen Digest)

The concept…

Business Model

Benefits for the Ops & Devs Increase your profit by receiving income from games that are no longer profitable through the traditional model. Widen the paying users group by offering games for free or for preview, sponsored by brand names. Benefits for the Ops & Devs Get profit by receiving income from the back old catalogue games. Widen the paying users group by offering games for free or for preview, sponsored by brand names. Benefits for the Agencies Advergaming, complements its advertising offer through a new medium with penetration indexes above other media like TV or radio. Interaction with the user, allows: phone calls, SMSs, etc. Possibility of creating a community around the brand

Lack of standards & budget for mobile marketing SMS subscriptions and wrong mobile premium campaigns, damaging user trust No flat rate price plans (data plans)

Time for Advergaming 2.0 and Mobile Marketing

The objective of the game was to get through a labyrinth by drinking cans of Pepsi-Max, and at the same time dodging the enemy. In this case, the enemy were lumps of sugar which followed a set design to chase the protagonist; “Pac-Max”. At the same, we could eat the Pepsi logo, making us invincible for a short period of time. To encourage users to play and compete, a ranking system was used so that contestants could win a free one year’s supply of Pepsi-Max. Success Stories I Not only a cool idea, started in the 80’s

+ Raise young people’s conscience Receive monetary help Obtaining signatures through the mobile = Success Stories II Raise young people’s conscience Receive monetary help Obtain signatures through the mobile

….

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