Strategic Alliance Management Integrating Strategic Relationships

My Credentials SPRF Senior Practitioner SPRF Senior Practitioner Award-winning PR Practitioner Award-winning PR Practitioner Media, public and community relations management: 20 years Media, public and community relations management: 20 years Corporate operations management: 4 years Corporate operations management: 4 years Held leadership or director positions for more than two dozen nonprofits Held leadership or director positions for more than two dozen nonprofits Recognized expertise in Crisis Communications Management Recognized expertise in Crisis Communications Management Independent PR & Visual Media Consultant Independent PR & Visual Media Consultant

Strategies build on… Corporate Culture Corporate Culture Identifying Stakeholders Identifying Stakeholders Identifying Resources Identifying Resources Identifying Opportunities Identifying Opportunities Planning Planning Comprehensive Integration Comprehensive Integration Execution Execution

Corporate Culture – Founding Values Our brand is the most valuable thing we own Our brand is the most valuable thing we own Personal honesty and integrity are the foundation of our success Personal honesty and integrity are the foundation of our success Customer Service is our way of life Customer Service is our way of life Enterprise is a fun and friendly place to work, where teamwork rules Enterprise is a fun and friendly place to work, where teamwork rules We work hard… and reward hard work We work hard… and reward hard work Great things happen when we listen to our customers and ourselves Great things happen when we listen to our customers and ourselves We strengthen our communities one neighborhood at a time We strengthen our communities one neighborhood at a time Our doors are open Our doors are open

A new spin on Values Brand is valuable and should be attached to your work in the community Brand is valuable and should be attached to your work in the community Integrity in all relationships Integrity in all relationships Customer service escalations Customer service escalations Work hard… but work smarter Work hard… but work smarter Strengthen communities and bank credit with stakeholders at the same time Strengthen communities and bank credit with stakeholders at the same time

Stakeholders What is a stakeholder? What is a stakeholder? Individual Customers Individual Customers Corporate Customers Corporate Customers Employees Employees Suppliers Suppliers Regulatory Agencies Regulatory Agencies Government Entities Government Entities Media Media Community Leaders Community Leaders Public Public “One who has a share or an interest, as in an enterprise”

Resources Cash Cash Manpower Manpower Expertise Expertise Relationships Relationships Product Product

Opportunities Community events Community events Sponsored events Sponsored events Social events Social events Sporting events Sporting events Community building Community building Networking Networking Happenstance Happenstance

Planning Annual Planning Annual Planning Budget Budget Scheduling Scheduling Employee involvement Employee involvement Feedback Feedback Continuous Tracking Continuous Tracking Continuous Evaluation Continuous Evaluation

Comprehensive Integration Strategy alignment Strategy alignment Who is asking Who is asking Can I say no Can I say no Should I say no Should I say no Limitation of Resources Limitation of Resources Span as many relationships and values as is reasonable and possible Span as many relationships and values as is reasonable and possible

Execution Follow through with plans Follow through with plans Leave flexibility for unexpected opportunities Leave flexibility for unexpected opportunities Track and evaluate results continually Track and evaluate results continually Keep resources in reserve and space them out in the calendar Keep resources in reserve and space them out in the calendar Emphasize importance of the plan and what built it Emphasize importance of the plan and what built it

Questions and Discussion