Wireless Marketing and Advertising in Western Europe ‘…there is a valid opportunity for wireless marketing to generate revenue, increase customer loyalty and CRM, and reduce churn.’

Report Features Overview of wireless marketing and advertising sector, primarily in Western Europe and with some reference to notable wireless companies and trials in the USA. Identifies the real opportunities for wireless marketing and the obstacles that need to be overcome.

What is it? Wireless Advertising sells it short - narrower and less well received term. Wireless Marketing is a much more effective and compelling term because it encompasses a broad range of communications. Right now is in development stages.

Why this report? Operators and service providers looking for new ways to generate revenues and reduce churn. Personal and direct nature of wireless marketing enables them to establish relationship with subscribers. Many different groups stand to benefit, therefore has wide appeal. Is in very early stages and key players are looking for how to move it forward.

Average Revenue from Interactive Alerts

2006: 2 Interactive Alerts/Week - $7.4 bn 2 SMS Adverts/Week - $4.6bn TOTAL Value of Wireless Marketing $12 billion

What is Included? Timeline for mainstream usage of wireless alerts and campaigns as operators and subscribers move to 3G. Key players involved in development of wireless marketing. Forecasts to Complementary technologies. Industry bodies and regulations.

Who Should Buy This Report Technology & Solutions Providers SkyGo Advertising.com Webraska CPS Openwave SpeechWorks Nuance Idetica Microsoft Portals & Service Providers Yahoo! UK Genie Avantgo iobox T-Motion MyAlert 12snap Sports.com

Cont. Operators BT Vodafone Deutsche Telekom Virgin Mobile TIM Orange Blu Mobile Network Infrastructure suppliers Nokia Ericsson Motorola Nortel

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