How marketing helped Forbes top 5 hottest start-ups boost its business Case Study of

About redBus.in website visitors/ day bus operators 80,000 routes in India Acquired by iBibo in 2013

To gain repeat customers and acquire more using Marketing Challenge

Road map to successful Marketing netCORE strategy

Build on brand’s core values and design set of campaigns to separately target the prospects and customers netCORE strategy

Campaigns planned for retaining customers and garnering repeat sales Strategy to Retain

Subject Line: Dear Jagan, get Rs 300 OFF on round trip Bookings! Identify profiles, segments and best customers Segment the loyal customers and explicitly tell you value their relationship

Subject Line: Dear Nirmal Prasath 25% Off on Hotel bookings Identify opportunities to encourage cross selling Utilize every opportunity to tap into subscriber’s buying behavior

Subject Line: Dear Ravi Kiran, redBus.in launches bus travel insurance at only Rs 10/- Identify opportunities to enhance user experience Show value in product and achieve customer satisfaction

Subject Line: Dear Ramana Reddy, get Rs 160 OFF on booking bus tickets on redBus.in Increase average revenue per client Encourage the frequent travelers to raise their average purchase value

Convert first time transactors to repeat, loyal customers Increase interaction and connection with first time transactors to engage and get repeat sales Subject Line: Dear Jagan, get Rs 300 OFF on round trip Bookings!

Subject Line: testing: Dear Customer, Will you help us serve you better ? Dear Customer, Your feedback is important to us! Get messages noticed and opened Test subject lines to optimize open rates

Campaigns planned to convert prospects to customers Strategy to Attract

Segment prospects to boost conversions Trigger to subscribers who viewed but did not make booking and offer exclusive discount Subject Line: Dear Ramana Reddy, get Rs 160 OFF on booking bus tickets on redBus.in

Subject Line: Dear Ashok, Now book HRTC bus tickets on redBus.in ! Provide easy access to information on new services A new route launch shows subscribers how the brand is strengthening its foot print and builds credibility

Subject Line: Dear Sanjeev Kumar, Celebrate Ganesh Chaturthi with redBus.in, Get FLAT 10% off Holiday Calendar to increase bookings during the festive season Show human side of the brand to build emotional connect

Subject Line: Dear Vamsi Krishna Dimmiti, save 11% on your bus tickets Seasonal promotion to garner repeat business from existing customers Seasonal marketing presents a powerful opportunity to attract new customers

Subject Line: Dear Alok, its our 8th anniversary, get upto Rs 300 OFF on booking round trip bus tickets Anniversary s to build brand loyalty and maximize engagement Treating subscribers with discounts on Anniversary is an effective way to deepen customer connect

Design for mobile experience Avoid losing out on potential prospects by making campaigns responsive

Subject Line: Hurry! Rs. 150 worth of talktime upon booking your 1st bus ticket on redBus.in Integrate with App to sync communication Track the subscriber’s mobile app activity and send highly relevant and personalized communication

marketing helped redBus.in to stay in touch with its customers and reach out to new prospects Conclusion

CORPORATE OFFICE 8 th Floor, Peninsula Towers, Peninsula Corporate Park, Lower Parel (W), Mumbai Phone: | Missed Call: BRANCHES New Delhi | Chennai | Bengaluru | Hyderabad | Gandhinagar | Pune