Port of Cork - Cruise Seminar A Tourism Perspective 26 October 2010

Statement of Strategy

Issues of Concern (%) Tourism Barometer Survey – September 2010

Total Passenger Movements (000s) (including both overseas visitors and Irish residents travelling abroad) January - August % Change Britain-Ireland Routes9,4788, Mainland Europe – Ireland Routes9,1698, Transatlantic1,4451, Other Routes Total Air17,94615, Total Sea2,3192,4566 Total Passengers20,26517, DAA, Regional Airports and Sea Carriers

September Barometer – Industry Sentiment UpDownIndexUpDownIndex Overall Overseas Domestic

Preliminary Estimates Overseas Travel to Ireland January – August 2010 vs 2009 (% change) Britain-18% M. Europe-21% N. America-7% Other Areasn.c. TOTAL-17%

Short Term Projections – Two Scenarios Lower Growth 2011 Higher Growth Growth Range Out-of-State Visitors (000s) 7,2196,4006,6006,800+4% - +7% Foreign Earnings (€m)3,8793,5003,6003,800+5% - +10% Domestic Trips (000s)8,3408,3007,9008,300-5% - 0% Domestic Revenue (€m) 1,3901,3001,2101,235-7% - -5% Total Tourism Earnings5,2694,800 4,8105,0350% - +5%

Overseas Outlook UK  2011’s growth projections revised down to 1.7%  The government’s Emergency Budget will take £120bn (€138bn) out of the economy by 2015, including a two-year pay freeze for public workers and up to 25% cuts in Departmental expenditure. VAT will also rise. US  The US recovery has continued, driven by a temporary stimulus from fiscal policy and accommodating monetary policy but is running out of steam  Growth projection is 2.3%, but there are some indications of a slackening in the pace of growth. Euro Area  GDP in the euro zone is expected to increase by 1.5% next year, but the pace of recovery across the euro zone is still slow and uneven  With the euro weakening against other currencies, it gives Europeans a greater incentive to travel and holiday within the single currency zone.

Access & Infrastructure Public Art Public Realm Product Investment Insight & Innovation Enterprise Supports Food & Accommodation Litter Customer Service Quality & Standards Culture Traffic Management Web e-business Social Media Marketing Business Advice Sports GAA Public Order Festivals & Events Landscapes & Streetscapes (Business) Chamber of Commerce Water & Air Quality Sense of Place Civil Society Local Government DISTINCTIVE DESTINATION Supporting Distinctive Destinations

Working The Performance Grid % Take-UP Consumer Satisfaction H H L L

Market Research  720 Disembarking Passengers & Crew (78%) + (22%)  “Wanted to see Ireland” – 46% primary and 67% secondary  Overall aspects of time disembarked – 48% VS and 38% QS  Value for money – 18% VG and 35% QG  Any Irish Ancestors? – 70% No.

Cruise Product Possibly the best Fam Trip Ireland Inc can get !

An Intersecting Agenda to Things to do Things to see to Accommodation & Food

Stem & Leaf Diagram for Cork Harbour (Based on “Maritime” Stem) Naval Military Trade/The Merchant Princes Diaspora Food Ecology/Geology Cruise Product

Capital Investment €170m

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