Marketing Trends for 2015 MEGAComm Conference Dvir

Hi there  I’m  Lives in Ganey Tiqva  MBA in Marketing  Corporate tenure at IBM ( )  Since 2009 at ‘Startup Nation’, as CMO/Advisor  Speaker and lecturer

Five Marketing Trends for 2015  Content is (still) king, but…  Enterprise communication  Mobile  Startups are filling the (IT) void  Let’s get personal

Content is (Still) KING

But…

Source: Story. Authenticity. Audience

Enterprise Communication  still needs fixing  Bad for team work  The rise of enterprise collaboration

#Slack

Mobile

Mobile is strongMobile will only get stronger

Think mobile first  Millennials are mobile-first (sometimes mobile-only)  Create mobile content that fits your new customers  Look into mobile usage data

Startups are Filling the (IT) Void  Startup culture – fast-paced world  Eliminate bottlenecks  Code-free mobile apps  Data visualizations

Source: A/B Testing with Optimizely

Source: Custom Apps for Businesses

Let’s get personal  Connect with your customer  Not only virtual and online  Webcasts, videos, events and meetups

Recap  Story. Authenticity. Audience  Enterprise communication is rising  Think mobile first  Don’t wait for IT  Let’s get personal

Questions?