IDA’s member growth Recruiting and retention of members Nordic IN organising workshop 31 August – 2 September 2011

Agenda About IDA Growth in figures Elements of growth

Facts about IDA 83,500 members All engineering disciplines and other professionals with a background in science 8 regions and 25 sections App. 80 science and technology networks and groups 1,500 annual events – 50,000 participants Staff – approx. 200 persons Membership fee – approx. 450 € per year

IDA is both a professional body and trade union IDA offers counseling on: Matters related to employment Establishing and running your own business IDA offers: Networking and events Financial benefits.

Growth in figures

Members total

Members divided into graduates and students

Elements of growth

Financial benefits IDA in all seasons! Core benefits Boom Recession Time

Actions - 1 Reduced membership fee –2 * 500 DKR. in 2006 and 2008 Establishing of a Sales Department –Growth focus –Dedicated team of sales people Reduction in membership terminations Active recruitment of engineers All members wanting to cancel their membership receive a phone call within 8 hours

Action 2 Streamlined university thrust –31 ‘sales people’ –Building a ‘giant’ database of future graduates –Current, electronic dialogue –Automatic transfer from student to full membership –Loyalty benefits are gained during university years –Lock-in strategies, examples Dedicated student insurance programme Car insurances priced according to membership duration Active advisory services in relation to employment contracts when graduated IDA Forsikring (IDA Insurance) –Inexpensive insurances, e.g. car insurance –Most important barrier against termination (Rambøll) –Massive marketing activities

Actions - 3 Active recruitment through telemarketing among –Subscribers to Ingeniøren without IDA membership –Citizens bearing the title ‘Engineer’ –Former members –Members of IAK (The unemployment insurance fund for engineers) Telephone contact to all newly recruited (graduate) members Member-get-member programme Massive general marketing

IDA and IDA Forsikring grow accordingly IDA Forsikring - membersIDA - members

Insurance coverage among IDA’s members

Members’ reflections - 1 Sevices/benefits most used by members (2009) 1.Job change, advisory on contract 2.Termination of contract (lay-off) 3.Wage negotiation 4.IDA Forsikring.

Members’ reflections - 2 Benefits of greatest importance (2009) 1.Ingeniøren (our weekly newspaper) 2.IDAs wage statistics 3.Advisory services on contracts and employment 4.Insurance 5.Networking (vocational)