Presenter: Cindy Leonard Bayer Center for Nonprofit Management at Robert Morris University Social Media for Absolute Beginners.

Slides:

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Presentation transcript:

Presenter: Cindy Leonard Bayer Center for Nonprofit Management at Robert Morris University Social Media for Absolute Beginners

What’s on Tap? Exercise: Analog Social Networking (9 – 9:10 am) Defining social media & Why we should care (9:10 – 9:40 am) Social media terminology (9:40 – 10 am) Types of social media tools (10 – 10:30 am) BREAK (10:30 – 10:45 am) Overview of most popular social media tools (10:45 am – noon) LUNCH (Noon – 1 pm) Overview of most popular tools continued (1 – 2:30 pm) BREAK (2:30 – 2:45 pm) Social media planning & strategy considerations (2:45 – 3:15 pm) General Q&A / Sandbox Time (3:15 – 4 pm)

Defining Social Media

Visual Theme Content Engage ment Social Media

Why We Should Care

Expand Network of Contacts Promote Action Consolidate or Formalize Networks Strengthen Relationships Quick Feedback to Constituents

Social Media Terminology

Communities & Community Building Friends Profile Online Presence Networks Groups ContentLinks Comments Tags (Bookmarking) Widgets Authenticity Collaboration Culture

Types of Social Media Tools

Social NetworksWikisPodcastsPhoto and video sharingTwitterBlogsRSS feedsSocial bookmarking

Most Popular Social Media Tools

Social Networking Facebook: LinkedIn: Wikis: Podcasting Hosting: Recording: Photo and video sharing Flickr (photos): YouTube (video):

Twitter: Blogging Wordpress: RSS feeds Feedburner: Social bookmarking Delicious:

The Pittsburgh Zoo (blogging, Facebook, RSS feed, Flickr, Twitter, YouTube) Pittsburgh Social Venture Partners (blogging, Facebook, LinkedIn, Twitter, YouTube) LOGOS Ministry (Facebook Groups, Yahoo Groups, Blogging, Podcasts, Mobile Apps, YouTube)

Planning & Strategy

No Presence Individual Presence Presence on One Site Presence on Several Sites Small Steps

Have Faith in Yourself Relinquish Control Put People First Make It Personal

The “If you build it, they won’t come…” Issue

30 The WAVE Model The 3 W Questions Finding Your Audience Use Versatile Tools Engage Your Audience You will be creating waves for your organisation. Waves that will help you reach your goals, by identifying them, finding your audience, selecting the tools you will start using, and engaging with your audience. From a presentation by Arjan Tupan of Capgemini Consulting for Convio

Common Themes

Who job is it, anyway?

Assessing Organizational Readiness

What about ROI? How do I know if my efforts are worth it?

Open Q & A