Windows Phone Intended use:These slides tell the business story with information on mobilizing business apps in Windows Phone 7.5 (code named “Mango”) and can be left behind with the customer. For additional information on Windows Phone 7.5, please read through the Windows Phone Business Comprehensive PPT (Document ID # x). Intended users:Microsoft and Partner Business Sellers Intended audience:IT Managers; Business Decision Makers Document: WP7.5 Mobilizing Business Apps Presentation (size 4x3) Status:FINAL_ Related Documents Windows Phone business comprehensive PPT Doc ID # x Windows Phone business productivity discussion guide Doc ID # x Windows Phone business datasheet Doc ID # x Windows Phone security & policy management PPT Doc ID # x

Mobilize Business Applications Presenter Name Presenter Title Date

Windows Phone Mobilize your business application on Windows Phone 3 Deliver captivating app experiences Harden apps to protect corporate data Develop apps efficiently using familiar tools

Windows Phone Mobilize business apps Phone platform Integrate experiences Tools & support Design and develop Cloud services Create and subscribe to services Marketplace Certify and distribute 4

Windows Phone Phone platform Predictable and reliable 5 Captivating experiences through with Silverlight and XNA Managed code platform enables efficient and rapid development HTML 5 apps written for the PC, web, and phone Known application platform Common hardware elements Experience focus Integration with security architecture

Windows Phone Tools and support Technology you know 6 Developer support through community resources and education Best-of-breed and familiar tools Single download and installation Complete end-to-end developer experience PackageDevelopTest

Windows Phone Cloud services Robust, integrated solutions for the enterprise 7 Streamlined app deployment First class citizen Efficient data delivery Integrates with Windows Azure or 3rd Party Service Supports private, hybrid and public cloud Connected and disconnected experiences Efficient app development out-of-the-box

Windows Phone Marketplace Trusted platform for distributing apps 8 Certification Process helps prevent malicious code Centralized publishing and tracking through Marketplace Reliable update management Targeted distribution of apps for employees Submit & validate Certify & sign Marketplace App deployment Marketplace

Windows Phone  Applications are certified before distribution  Applications are not discoverable via search or browse  Developer can update the applications  No limits on the number of users or duration  No access control on distribution  Apps can be ‘free’ or ‘paid’  Apps can be published publicly at any time Distribute certified apps privately to a targeted set of users Targeted distribution service 9

Windows Phone “So, if you’re comparing mature code to mature code, Windows Phone 7 development would save 60 percent of the time and budget required for the iPhone.” “We worked with mature code when we developed for the iPhone. If we had been working with similarly mature code on Windows Phone 7— that is, if we were developing our app now—that time requirement would have dropped to about 1,000 hours.” -David Weaver Manager of Mobile Applications, GEICO GEICO sales advisors get closer to customers 10

Windows Phone Next steps 11

The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION. © 2011 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.