REFORM Website Design and IA Brief

BRANDING  The four versions of the mark shown here illustrate all the permitted ways of reproducing the mark  Whenever you see our mark it should only be in one of these four colour ways. REFORM

COLOUR OPTIONS Primary colours R:153 G:102 B:255 R:135 G:0 B:78 dotted grid R:210 G:20 B:122 R:135 G:0 B:78 R:102 G:0 B:102R:204 G:153 B:255 R:210 G:20 B:122 dotted grid Secondary colours For dotted grid effect go to Format, Colour, Fill Effects, Pattern R:255 G:255 B:255 dotted grid Tertiary colours R:105 G:105 B:105 dotted grid R:0 G:0 B:0 R:255 G:255 B:255 R:0 G:0 B:0 dotted grid R:102 G:0 B:102 R:153 G:102 B:255 dotted grid R:204 G:153 B:255 dotted grid

TYPOGRAPHY REFORM THE QUICK REFORM FOX JUMPED OVER THE LAZY BROWN DOG. THE QUICK REFORM FOX JUMPED OVER THE LAZY BROWN DOG. THE QUICK REFORM FOX JUMPED OVER THE LAZY BROWN DOG. REFORM The quick REFORM fox jumped over the lazy brown dog. The quick REFORM fox jumped over the lazy brown dog. The quick REFORM fox jumped over the lazy brown dog. REFORM The quick REFORM fox jumped over the lazy brown dog. The quick REFORM fox jumped over the lazy brown dog. The quick REFORM fox jumped over the lazy brown dog. IMPACT REFORM The quick REFORM fox jumped over the lazy brown dog. The quick REFORM fox jumped over the lazy brown dog. The quick REFORM fox jumped over the lazy brown dog. Franklin Gothic Medium Franklin Gothic Book

INFORMATION ARCHITECTURE: CONCEPTUAL MODEL Tier 1 Home Tier 2 ResearchEvents Tier 3 Information Media Tier 4 The Week Template instances (i.e, distinct pages) sit in the site in a distinct hierarchy – Tiers 1-4. Page designs (look and feel) must reflect this.

INFORMATION ARCHITECTURE: COMPLETE STRATEGY Home Research Events Information The Week Coverage Our VisionOur PeopleOur WorkInfluenceSupportContactInformation RecentHealthEconomyEducationWelfareGovtJustice Up coming Recent Health EconomyEducationWelfareGovtJustice Annual Party Conferences Round Table ArchivePodcasts DfR/EfR

home | about us | research | events | contact Legal, privacy, accessibility HOME NAV AND SITE NAVIGATION Our Vision Our People Our Work Influence Recent Health Economy Education Welfare Govt Justice Up Coming Annual Party Conf Round table Archive Podcasts Information Support Jobs Coverage

Logo Box Bar 3: main nav Bar 4: breadcrumbs Box 1: main content, generally paragraphed text with sub- heads - flowing data Bar 6: Legal, privacy, accessibility Bar 2: search TEMPLATE 1: HOME Fun Box animated or static GIF/jpeg/PNG with overlaid text linking to a temporary or news splash page. Hidden from view when not in use Bar 5: Facebook Twitter YouTube AudioBoo Bar 1: Newsfeed (UK political) Box 2: Link to “Most Recent” Research Box 3: Link to “Up- coming” Events Box 4: Subscribe to The Week

Logo Box Bar 2: main nav Bar 3: breadcrumbs Box 1: content categorised into sub-sections with links to specific content Bar 4: Legal, privacy, accessibility Bar 1: search TEMPLATE 2: RESEARCH AND EVENTS Fun Box 1: Fun Box 2: Fun Box 3:

Bar 2: main nav Bar 3: breadcrumbs Box 2: mugshot and/or video and/or newsclip Box 1: main content, generally paragraphed text with sub- heads - flowing data Bar 6: Legal, privacy, accessibility Bar 1: search TEMPLATE 3: INFORMATION AND COVERAGE PAGES Box 4: Link to relevant events Box 3: Link to specialist research area (eg Health) Bar 5: nav to next subheadBar 4: nav to previous subhead Logo Box