why use digital marketing? what is ‘digital marketing’ Digital marketing, also know as online marketing, web marketing and e- marketing, is in its simplest.

Slides:

Advertisements

Similar presentations

Analysis of Digital Media Channels & IMC Campaigns Communication 359 Joseph Green 10/22/2013.

Advertisements

Maximise Your Online Presence SEO & Social Media Strategies For Local Business Owners.

Digital Marketing Overview Tpugliese Adapted from Anton Koekemoer | April 2012.

What is marketing? Marketing is the management process that identifies, anticipates and satisfies customer requirements profitably. Marketing focuses.

Who I am / Our Company Enter Details about you or your company and your current success to date.

WHO WE ARE ●Website Development & Design ●Web Marketing Strategy, Training, and Analysis ●Web Applications, iOS apps, Android apps.

GOOGLE MONTH ‘DIGITAL ALPHABET’ WEEK 2; TIPS AND RESOURCES.

What does the course cover:  The course is a practical guide to use digital marketing to effectively reach out to internet audience while building your.

#ATYC Ask The Young Cow What’s the difference between Marketing, Digital Marketing & Internet Marketing? If you’re.

Establishing Successful Business Online Alexei Kouleshov.

How to get more QUALITY leads with Pay Per Click (PPC) Marketing Sheryl Boddie, CEO Terry Boddie, President Marketing Media Management.

“Consistency is Key!” A Quick Guide to Online Marketing By Virtual Marketing Empire, LLC

Warm-up  Click on the link below and read the article. Jot down 5 interesting facts  social-media-facts-and-statistics-you-

 Purpose : How luxury fashion brands stand out in a digital worldHow luxury fashion brands stand out in a digital world  Digital technologies for luxury.

 Search Engine Optimization (SEO)  Blog marketing  marketing  Affiliate marketing  Viral marketing  Digital Assets Optimization  Search.

Drive brand awareness. YouTube Promoted Videos YouTube Promoted Videos. Leveraging Your Video Assets.

 We are on a very exciting mission: ◦ To help our clients achieve more profit by deploying targeted and measurable internet marketing initiatives  How.

WEB ANALYTICS ECOMMERCE SOCIAL MEDIA SEARCH ENGINE OPTIMIZATIO PAY PER CLICK MANAGEMENT EFFECTIVE WEBSITE COPY.

How YouTube Can Grow Your Business. YouTube is not only the second largest search engine in the world, but it also has over a billion unique, worldwide.

22 Social Media Marketing Trends for 2010 Dreamgrow Digital

Google Analytics Top 10 Metrics By: Errett Cord Website:

Online Marketing Strategy Zoe Behan & April Brophy 15/10/2013.

Rhiannon, Phil & Francine (in spirit). Source Sponsored Links Search Engine result SEO.

DIGITAL MARKETING COMPETENCY TRAINING WEB | SMO | SEM | SEA | SEO | MOBILE.

What is Marketing? What is Digital Marketing? Understanding the Process of Marketing How Digital Marketing Wins Over Traditional Marketing Understanding.

DRAFT Digital Profit Course A 3 Month Course/Program which teaches you Step-By-Step How to Earn a Steady Income Online.

our digital journey, one year on a bit of background… Crackerjackpot needed a new website! What we had just wasn’t doing the job Challenge to get the.

COMPANY PROFILE. ABOUT YELKOTECH We are a team of young, ambitious and deeply inspired professionals with endless creative energy and passion. Our innovative.

How to drive more and better quality traffic to your website.

How to drive more and better quality traffic to your website.

New Age of Digital Marketing Social Media Marketing  Many people knows Facebook and Twitter is the p0pular social medium to connect your friends and.

Chip Brault Internet Marketer & Digital Marketing Expert.

Best Digital Marketers In the City For the Global Services.

Where Is the Best internet marketing services Miami?

Free But Effective Listing Building and Marketing Service How to easily and quickly grow a list of potential buyers and constantly send them marketing.

Welcome to Brainguru Technologies. SEM Company Brainguru Technologies is a Leading SEM Company in the sector of Noida. SEM stands for Search Engine Marketing.

DIGITAL MARKETING Strategies focused on increasing the reach and visibility for E-commerce Business.

Internet Marketing Company How To Find Diamond From Clutter Internet marketing is the usage of the World Wide Web to provide online shopping or advertisement.

Agenda 1 What is Digital Marketing? 2 Why People Are Going Online? 4 What Does Digital Marketing Consists of? 7 Digital Marketing Measurement 3 Benefits.

Digital Marketing Services – SEO, video marketing and local SEO Visit: SW 75th Ave Miami, Fl.

PPC MARKETING AND ITS GREAT ADVANTAGES

PJ SEO Specialists Developing and Optimizing User-friendly Sites for a First Class Web Page Visibility on Google, Bing and MSN

Digital Marketing Master Class

SOCIAL MEDIA MANAGEMENT

Search Engine Optimization(S.E.O)

بازاریابی دیجیتال در یک نگاه

Know Digital Marketing Strategy 2015 Step by Step By Bonwic.com

A Successful Digital Marketing Strategy in 2017

Introduction to Digital Marketing

Digital Marketing Key Points What is Digital Marketing ? Why are people going online? Benefits of digital marketing Search Engine Optimization (SEO)

Digital Marketing Strategy

Advanced digital marketing Introduction to digital marketing

Digital Marketing Overview

What is Search Engine optimization

Website Marketing and Optimisation Techniques

Digital Marketing Overview

PACE CAREER ACADEMY |PUNE |MUMBAI | NAGPUR. Modules Involved in Digital Marketing Internet Marketing Strategies Search Engine Marketing Social Media Marketing.

Affordable digital marketing services

Mobile Application Development,Best SEO service Company,SEO Firm.

PENTAGON - SEO Agency Dubai Pentagon - SEO Agency Dubai.

SOCIAL MEDIA MANAGEMENT

eNest is a trusted Digital Marketing Company in India, established in the year 2013 enables business to develop by expanding their Sales Funnel through.

Digital Marketing Training In Pitampura Digital Marketing Training In Pitampura.

Online Marketing Strategy – Growth online Business.

DIGITAL MARKETING COMPANY Digital marketing is a broad term that encapsulates all marketing channels and methods you can use to promote.

DIGITAL MARKETING AGENCY Digital Marketing.

Digital Marketing Offerings

Digital Marketing Starter Course

DIGITAL MARKETING SERVICES FOR YOUR BUSINESS ftlmedia.com.

Presentation transcript:

why use digital marketing?

what is ‘digital marketing’ Digital marketing, also know as online marketing, web marketing and e- marketing, is in its simplest form the promotion of a product or service using the internet, and wireless media. This includes: Websites Online advertising and Pay Per Click (PPC) Social Media Online PR E-Customer Relationship Management (ECRM)

what are the benefits of digital marketing? It is easily measurable It is fast It is easily adapted It is relatively low cost Response rates are higher than other traditional channels There are no geographical limits A large audience can be reached Things can ‘go viral’ Everyone is doing it!

the crackerjackpot digital strategy

the microsite At the heart of the Crackerjackpot digital marketing strategy lies the microsite Makes it easy for new members to join and play online The microsite provides existing customers with a ‘my account section’ to manage their lottery account, top up, see their play history etc. The microsite is centred around an appeal campaign – this gives people something to get behind, a quantifiable mission and provides a platform for social media integration. Mobile optimised

driving traffic Google Adwords and the Google grant Search engine optimisation (SEO) – more than just organic rankings Social Media – Facebook, Twitter and YouTube Online PR Offline marketing activity

creating an income stream Leading the eye towards the pay and play area of the site – maximising conversions through user journey Prompting online members to top up via Spending £750 per month on online advertising plus internal management time Targeting 150 new members a month via online channels – this won’t happen all at once! Sliding scale. Saving money on admin costs