LANGUAGE FORMS AND FEATURES Task: 1.Name the LFF used in each advertisement 2.Explain the “effect” of each LFF, eg: how does the LFF: a)Creates humour b)Creates a sound c)Attracts the attention of the responder d)Creates images of wealth / trends / style / hi-tech / beauty

…this creates a sound which echoes the loud noise of dinking the COKE …this creates a sound which echoes the loud noise of dinking the COKE

…the personification creates a clever image of the pavement being afraid of the power of the boots. This makes the boots seems extra strong! …the personification creates a clever image of the pavement being afraid of the power of the boots. This makes the boots seems extra strong!

…the pun creates interest because “anything goes” can mean two different thing. It can mean you can ‘do’ anything in the shoes and also that you can ‘wear’ anything with the shoes. It’s clever use of language …the pun creates interest because “anything goes” can mean two different thing. It can mean you can ‘do’ anything in the shoes and also that you can ‘wear’ anything with the shoes. It’s clever use of language

…the repetition of “work” and out” creates a pun which is clever and attracts the reader’s attention. “Work out” refers to the exercise and also to achieving success. …the repetition of “work” and out” creates a pun which is clever and attracts the reader’s attention. “Work out” refers to the exercise and also to achieving success.

…the alliteration is catchy and creates an interesting rhythm to the slogan of the ad. …the alliteration is catchy and creates an interesting rhythm to the slogan of the ad.

…hyperbole of “lightest ever” creates the exaggerated idea that the shoe is very, very light in weight …hyperbole of “lightest ever” creates the exaggerated idea that the shoe is very, very light in weight

…the assonance creates a sound which makes the slogan easy to read and to say. This makes the simple message of slogan easy to remember. …the assonance creates a sound which makes the slogan easy to read and to say. This makes the simple message of slogan easy to remember.

…the pun of “a pair” creates humour because it’s suggesting that “the pair” is not simple the pair of boots being advertised. The pun also creates masculine, tough and strong image of the people who would wear the boots. …the pun of “a pair” creates humour because it’s suggesting that “the pair” is not simple the pair of boots being advertised. The pun also creates masculine, tough and strong image of the people who would wear the boots.

…the alliteration is catchy and creates an interesting rhythm to the slogan of the ad. …the alliteration is catchy and creates an interesting rhythm to the slogan of the ad.

…the rhyme is catchy and easy to remember. The rhyme allows the message to get ‘stuck’ in the reader’s mind. …the rhyme is catchy and easy to remember. The rhyme allows the message to get ‘stuck’ in the reader’s mind.

…the sibilance is catchy and creates a simple and easy sound to the slogan of the ad. …the sibilance is catchy and creates a simple and easy sound to the slogan of the ad.