Propaganda and Persuasive Techniques. Emotional Appeal What is emotional appeal?

Slides:

Advertisements

Similar presentations

Creative Ad Campaign »Advertising makes you spend money you dont have for something you dont want. -Will Rogers, American actor.

Advertisements

Persuasive Techniques

Propaganda Information that is spread to influence the way people think, often to gain support for a cause May twist facts and use generalizations to sell.

Propaganda and Persuasive Techniques. Propaganda Propaganda is used to influence people to believe, buy or do something.

By Ms. Burr. Propaganda Is when someone tries to sell you something ie. Product, idea, politician and Suggests something shady or underhanded or Uses.

Propaganda and Persuasion Techniques people use to make you believe what they have to say.

Using Persuasive Technique and Avoiding Fallacy Mrs. Gatz English 9.

WHAT IS A CLAIM? A claim is a statement (spoken or written) that something is the case. Ex: He claimed that his grandfather was a famous actor during the.

Do Now: In your notebooks…. Write about a time you convinced someone to do something or buy something or believe something? What was it? How did you convince.

Propaganda in Advertising. What is propaganda? Propaganda is the use of a variety of communication techniques. These techniques create an emotional appeal.

-- WORDS TO CONVINCE YOU TO DO, BUY, OR BELIEVE.

Techniques of Persuasion and Propaganda U sed in Advertising.

The Art of Persuasion How Convincing are You?. Persuasion Persuasion is the act of convincing others by giving reasons that make sense.

Persuasive Techniques Propaganda and Advertising.

Persuasion Is All Around You

Persuasive Writing Persuasion- writing or speech that tries to get people to think or act in a certain way. It is used in editorials, speeches and advertisements.

Propaganda techniques in the media Clipart-Microsoft Office XP 2002 Whose voice guides your choice?

Persuasion Is All Around You! What is persuasion? A means of convincing people: to buy a certain product to believe something or act in a certain way.

THE MESSAGE  First, focus on determining what message will you communicate.  What is your CLAIM?  Are you for or against?

Persuasive Techniques used in Advertising What Consumers Should Know.

PERSUASIVE TECHNIQUES What is persuasion? A means of convincing people:  to buy a certain product  to believe something or act in a certain way  to.

PERSUASIVE TECHNIQUES BANDWAGON APPEAL Everyone is doing it! Taps into people’s desire to belong.

The Power of Persuasion What kinds of messages have made a lasting impression on you?

READING PERSUASIVE TEXTS What is persuasion? What is persuasion? Persuasion is the act of influencing someone to believe or consider a certain point.

Persuasive Rhetoric So What is RHETORIC? Persuasive Rhetoric Is …. The art of using language to argue and convince others to adopt a position or act.

Persuasion in Advertising: 5 techniques that advertisers use to get you to buy their stuff!

Can you name the trees these leaves belong to? 1.Redbud2.Maple3. White Oak 4. Silver Birch5. Black Walnut6. Tulip Poplar Images from Ladd Arboretum.

Persuasion is all around us!.  Advertisers use several strategies to convince us to buy a product.

Analyzing Mass Media Messages English 8 – Unit 2 Fall 2009.

The Five Persuasive Techniques. Claim Example: To convince the reader that M&M’s is the greatest candy is a healthy snack. State your argument.

7 th Grade Civics Miss Smith *pgs  The _______ of the citizens can ________ the government.

Persuasive Essay Outline What is the Issue: Extreme Activities Opinion: Cannot do it Opinion Statement: [Position + Issue] Individuals should.

Propaganda A Closer Look at the Depths of Persuasion.

Terms to Know Unit 5. Re- Again, back Mis- Bad or badly, wrong.

Persuasive  To convince someone to believe in something or do something.  Writers may use language that appeals to the reader’s senses.

Persuasive Writing What is it?. Definition: Persuasive writing is a type of writing where an author tries to convince the reader to do something or think.

Persuasive Techniques Just the Basics: see pages in Elements of Literature (4th Course)

What is Persuasion? A means of convincing people: to buy a certain product to believe something or act in a certain way to agree with a point of view.

Persuasive Techniques

  THEY TRANSFER A FEELING THAT YOU HAVE ALREADY TO A PRODUCT.  E.G.: USING TURKISH FLAG, ETC. TO SELL A TURKISH PRODUCT. TRANSFER.

A few things you need to figure out…  Authorship  Format  Audience  Content  Purpose.

Persuasive Appeals. Methods used to convince people to agree with a position. Methods used to convince people to agree with a position. There are several.

Persuasive Techniques

Tracing and Evaluating Arguments Identifying and exploring how an argument is made in an essay, speech, or other text.

PERSUASIVE TECHNIQUES and the Media. Mass Media A means for sending information to large numbers of people Media- plural of medium.

Persuasive Writing What is it?. Definition: Persuasive writing is a type of writing where an author tries to convince the reader to do something or think.

Aristotle’s Appeals A triad of persuasion….

What is an Argument? A carefully stated claim that is supported by reasons and evidence. Contains two important parts: claim and support.

Advertising Terms.

Propaganda and Persuasive Techniques

Ethos, Pathos & Logos.

Persuasive Techniques

Use the same paper from yesterday....

Persuasive techniques

Influencing Government

Propaganda Practice.

Persuasive Techniques

Persuasive Techniques Used in Political Advertising

Elements of an Argument

Propaganda & Persuasive Techniques

Bias Strong emotions that make an author see things from only one side rather than thinking of the facts.

Persuasion Is All Around You!

Persuasion Vocabulary

EMOTIONAL Persuasive techniques

What is Persuasive Writing?

Persuasion Vocabulary

Unit 3: Notes #22 PROPAGANDA

PERSUASIVE TECHNIQUES IN ADVERTISING

What appeal are advertisers using to get you to buy their product?

Argumentation and Persuasion

Presentation transcript:

Propaganda and Persuasive Techniques

Emotional Appeal What is emotional appeal?

Emotional Appeal This is used to slant one's view through the use of emotions. It often tugs at our heart.

Appeal to Reason What is appeal to reason?

Appeal to Reason This uses reason or logical statements to appeal to us.

Bandwagon What is bandwagon?

Bandwagon This calls for participation because everyone does it.

Testimony What is testimony?

Testimony This is selling an idea or product by using famous names rather than sound evidence.

Expert Testimony What is expert testimony?

Expert Testimony This is a quotation from someone or an organization that is an expert in this area which helps support the author's opinion.

Glittering Generalities What is glittering generalities?

Glittering Generalities These make claims without giving facts and are often used in advertising and include flowery words. Glittering Generalities

Generalities What are generalities?

Generalities These make claims - usually gives a number of positive examples without backing it up with specific research.

Citing Statistics What is citing statistics?

Citing Statistics These are numbers, percentages, and/or ratios that support the author's opinion in some way. Often times it is taken from research.