Hotel Technology Summit 2015 Hospitality Technology Trends - Top Two By “ The Wall Street Journal” Trend # 1; Service Automation Guests prefer to order room service, make a housekeeping request or contact the valet indirectly rather than by phone. Trend # 2; Device & Entertainment-Autonomy Guests are traveling with more devices, which means they also are bringing their own entertainment options. Technology Trends “ the four pillars “ Big Data Social Cloud Mobility

Hotel Technology Summit 2015 Return of Experience; Survey Statistics; Mobile App Users

Hotel Technology Summit 2015 Rotana Experience Tablet Check-in | Feedback What did our guest say about their experience How did Colleagues rate the solution state that the Tablet Check-In is Much Better than the traditional Check-In experience 85% 100% of colleagues find the device more convenient state they are indifferent 82% believe that the check-in experience is better for guests 10% 65% Suggested enhancement to the system Rated negative their Tablet Check-in experience 5%

Hotel Technology Summit 2015 Rotana Mobile App Platform; Single Platform Rotana App Guest Services Digital Menu Tablet Check-in Multiple Application/Device MOBILITY PLATFORM Mapping Business need Management Console WEB Site Content CMS Central Reservation System CRS eCommerce Promotions – Offers Loyalty Members CRM Guest Services QMS PMS Campaign Management Open API Wine Flight Information Multiple Back-end

Hotel Technology Summit 2015 Rotana Mobile App Next Generation;