Rachael Ray Emily Haubenstricker 5th Hour Business Introduction RR RR Biography RR.

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Presentation transcript:

Rachael Ray Emily Haubenstricker 5th Hour Business Introduction RR RR Biography RR RR Lesson 1 RR RR Lesson 2 RR RR Lesson 3 RR RR Lesson 4 RR RR Lesson 5 RR RR Quote 1 RR RR Quote 2 RR RR Quote 3 RR RR Rachael Ray

Introduction  Known for having an engaging and enthusiastic personality  Five key qualities:  Fun: likes to have fun, be fun  Accessible: simple techniques  Practice: success can be obtained on your own terms  Optimism: engaging, faces challenges head-on  Flexibility: open to new opportunities Rachael Ray RR

Biography Rachael Ray RR  Rachael Domenica Ray, born August 25, 1968, Glenn Falls, NY  Background from Italy and Louisiana  Never had professional training but family owned many restaurants in Cape Cod, Mass.  Travelled to New York, NY, for job, moved back to Lake George after a few years  Became food buyer for Cowan and Lobel, given title “chef”  Eventually broke away, started her own business

Lesson 1 Keep Your Fire Fueled by Having Fun  Loves what she does, knows how to have fun  Wanted to keep it simple—main key in large fan base  She has fun while cooking and is comfortable with what she does Rachael Ray RR

Lesson 2 Make Yourself Accessible To Your Customers  Shows herself doing everyday cooking (opening cans, chopping veggies)  No perfect or flawless kitchen  Easy and affordable ingredients from plain groceries  Personal brand based on everyday life Rachael Ray RR

Lesson 3 You Do Not Need to Be a Pro to See Your Business Grow  No formal training—learned by watching and helping in family’s restaurants  Didn’t need expensive training to become great: it’s proven!  Experience that she received proved ignorant critics wrong Rachael Ray RR

Lesson 4 Learn to See a Problem for its Potential  Her prepared meals at Cowan and Lobel sold well  She knew there was a problem, she offered a solution  Problem: no time and no knowledge of how to cook  Solution: created “30-Minute Meals” class, taught class herself Rachael Ray RR

Lesson 5 Success Comes Hand in Hand with Sacrifice  Being an entrepreneur doesn’t mean time off, different hours, or being home at will  Have to sacrifice to get ahead:  Adapt to changes  Take advantage of situations  Be open to new ideas and opportunities Rachael Ray RR

Quote 1  That’s why I don’t wear a chef’s coat. I don’t even wear an apron. At home, I wipe my hands on my coat, I burn my fingers, and it doesn’t look perfect. But it is my food. It’s the real deal….I’m happy that way.” -Rachel Ray- Rachael Ray RR

Quote 2  You have to be open-minded when those early opportunities present themselves. Take advantage of them whether they’re going to make you a lot of money or not.” -Rachael Ray- Rachael Ray RR

Quote 3  My life has been a total accident – a very happy wonderful accident that I didn’t and couldn’t have planned. ” -Rachael Ray- Rachael Ray RR