Tiantian Chen Fall 2015
INDEX What is Pandora Jewelry? Mission & Vision Business Strategy Franchise Jewelry Selections & Materials Statistics
What Is Pandora Jewelry? Pandora is an international Danish jewelry company that designs, Manufactures, retails, and markets hand-finished contemporary jewelry made from high-quality materials at affordable prices. The company is known for its customizable charm bracelets, designer rings, earnings, necklaces, and pendants. Pandora Website Additional Information
Mission and Vision Pandora’s mission is to celebrate and offer women across the world the opportunity for a personal expression through their universe of high-quality, hand-finished, modern, and genuine jewelry products at affordable prices. Pandora wants to help women celebrate these moments, which is why their motto is “Unforgettable Moments” Additional Information
Business Strategy Pandora pursues a global brand strategy. To focus on creating brand consistency across all communication channels and markets, which is why they plan to invest in marketing. Produces and sells affordable genuine jewelry. Additional Information
Francise The Pandora Company would like to describe a franchise relationship to be a business marriage where both companies work in close collaboration, supporting each other but at the same time, are legally and financially independent. All the franchisees have complete access to Pandora’s comprehensive business format, including brand, assortment and store concept. Additional Information
Jewelry Selection and materials PANDORA provides a universe of hand-finished and modern jewelry primarily made from genuine materials, including solid sterling silver and 14k or 18k gold. Additional Information
Statistics Additional Statistics