By: Kenny Henault Aundrea Fricke Zach Hedrick Kenton Holliday

 Real name, Stefani Germanotta  Graduated from Manhattan’s Convent of the Sacred Heart school  Enrolled in music program at New York University  Left NYU to chase her dream as a singer

 Nominated for five awards ◦ Including best record of the year  Played a duet with Elton John at the Grammy’s

 Her debut album had four number 1 songs  She sold 15.3 million tracks  Known for crazy outfits and dances  “looks like a refugee from a sci-fi film”  She incorporates different subcultures ◦ Including teens, hipsters, and gay’s  She’s determined not to be a niche  17,000 Grammy submissions from smaller audiences

 Her songs are lyrically simple and easy to sing along to, which makes them successful  Popular saying is “make it like Gaga,” which explains how music is more simple and easier across different languages and cultures  However, this trend wont last forever—needs to keep evolving

 She has great sales on iTunes downloads, she is reshaping the digital sales  On MySpace, she had million plays, the closest person to that many only had 133,000 plays.

 The music industry has suffered and has had to lay off 60% of the work force.  This has forced major labels to change relationships with their artists.  Labels are going after the money artists make outside the labels’ traditional business of selling music.

 Her label spends more money for her marketing in return for touring, merchandise, even her make-up revenue. ◦ Such as: Polaroid, Estee Lauder’s MAC  She relatively less money on tour, but her label then invests more into her image.  Not many big stars have been launched with this 360 model.

 Lady Gaga’s music will be redefined before she falls away from the music industry.  Her new piano ballad entitled “Speechless” is due to release next month.  "It's not just about great songs. In the best- case scenario, it's a full multimedia package.“ – Tom Corson, executive vice president and general manager of RCA Music Group